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Petdirect Helps Kiwi Pets Beat The Heat With Comprehensive Summer Essentials Range
Auckland, New Zealand – 12 January 2025: Petdirect has unveiled its "Kiwi Summer Pet Essentials" collection, a curated offering designed to help New Zealand pets stay cool, safe, and happy throughout the warmer months.
Available online and in a growing network of stores and online, the new range addresses the specific challenges of the season. The collection is built around four key pillars: Cooling gear, Hydration essentials, Summer safety, and Outdoor toys.
Petdirect CEO, Dave Anderson, says the summer offering reflects the company’s commitment to understanding the unique needs of Kiwi pets.
“As Kiwis, we love getting out and about in summer, and naturally, we want our pets to join in the fun. However, the heat can crank up fast, and that can be tough on our furry friends,” says Anderson. “We’ve curated this range to make it simple for owners to keep their pets comfortable—whether that’s managing hydration on a road trip or protecting paws from hot pavement. It’s about ensuring the whole family can enjoy the season safely.”
The summer collection features specialized products across the four key categories:
- Cooling Gear: To help pets chill out when temperatures rise, the range includes M-PETS Cooling Dog Mats, cooling collars and scarves, and the portable M-PETS Dog Swimming Pool.
- Hydration Essentials: Essential for hydration on the go or at home, shoppers will find PETKIT smart water fountains, travel bottles, and hydration supplements like Totoniks and OmegaFlex Bone Broths.
- Summer Safety: For protection during outdoor adventures, the selection features EzyDog Life Jackets for water safety, Petkin Dog Sunsticks, and protective booties to shield sensitive paws from scorching sand and pavements.
- Outdoor Toys: Designed to make playtime the best time, the range includes beach-ready favourites like the Chuckit! Ball Launcher, M-PETS floatable frisbees, and durable tug ropes from Pup & Purr.
To further support pet owners, Petdirect has released a hub of educational content covering vital summer topics.
“We know there is a lot to think about when the sun comes out, so we have shared expert advice on everything from 'How to tell if your pet is too hot' to 'Water safety for dogs',” adds Anderson. “We want to help our customers feel confident that they are making the right choices for their pets this summer”.
Shoppers can also browse the range by specific summer activity, with curated collections for 'NZ Roadies', 'Bach Getaways', 'Summer Walkies', and 'Picnic Treats'.
Customers can continue to enjoy Petdirect’s value offers throughout the season, with Pet Perks members earning Airpoints Dollars™ on every purchase and saving up to 15% on food and flea treatments.
For more information or to explore the Summer Essentials range, visit petdirect.co.nz.
About Petdirect
As New Zealand's number one Kiwi-owned pet retailer, Petdirect is dedicated to dogs, cats, and the people who love them. Reflecting its ‘We get pet’ philosophy, Petdirect provides expert advice through online blogs and consultations, alongside a curated range of high-quality products. Kiwi pet parents can shop online for nationwide delivery, set up convenient Autodeliver for their essentials, and visit a growing network of physical stores.
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