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Magazine Buyers In Love With New Titles
Magazine buyers in love with new titles
Out with the old and in with the new is the order of the day in the highly competitive magazine world according to the latest round of circulation audits released today.
Growth in lifestyle publishing, a cramped market where local titles jostle with dozens of imported titles for sales and in which advertisers target the discretionary dollar, is dominated by the newest titles on the block.
In the lucrative food category, circulation growth is coming from small-format information-heavy Healthy Food Guide, the every-night cooking guide Taste and from glossy upmarket Dish, aimed at the adventurous home cook.
In the lifestyle category NZ Life & Leisure is emerging as the title to watch with a 33% increase in circulation over the past 12 months, to 25,118 (6 months ended 30 June, 2007).
Dish, Healthy Food Guide and NZ Life & Leisure are among a tiny handful of privately owned local titles performing strongly in a market dominated by large Australian-owned corporations.
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