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Fashion Files #3 2007

WELCOME TO THE THIRD FASHION FILES FOR 2007!

It's less than a week before Air New Zealand Fashion Week takes flight, in what will be an exceptional showcase of the talents of fashion-forward Kiwis at both Air New Zealand Fashion Week and Air New Zealand Fashion Week 4 U!


WATCH AIR NEW ZEALAND FASHION WEEK FROM ANYWHERE IN THE WORLD!

Watch out for this Sunday's issue of Fashion Files to see exactly how you'll be able to access all the Autumn/Winter 2008 shows online - plus you'll be able to catch some exclusive highlights from 2006 and get a sneak look backstage!


NEW DESIGNERS HOT TO TROT AT ANZFW

1984 Design Limited, Alexandra Owen, Elusiv, Jaeha, Love Lies Bleeding and Thomas Valentine represent six of the talented Designers new to the catwalk for Air New Zealand Fashion Week 2007. See more fresh faces in the next issue of Fashion Files!


1984 Design Limited

At 23, Auckland designer Katarina Tua is one of the youngest designers to show a commercial range at this year's Air New Zealand Fashion Week. 1984's collection for Winter '08, Checkmate! is a reference to the game of chess. Pleating and straight lines are pivotal elements as is Tua's choice of natural fibres - predominently wool and silk. Wednesday 19th September, 4pm.


Alexandra Owen

Established in 2004, Alexandra Owen is a Fashion House that whispers from the depths of the Southern Hemisphere. One part dark, one part light, the label embodies an intuition equal to its intellect. An infatuation for the craft, a need to create, and a ceaseless perfectionism has created a House culture of solidity, drive and passion. Wednesday 19th September, 5pm.


love-lies-bleeding

Established 18 months ago, love-lies-bleeding is a fresh, new label that has hit the ground running. With art and fashion degree backgrounds respectively, designers Rachel Easting and Anjali Stewart cite contemporary art as the basis for their collections. Their ambition and commitment propelled them onto the New Zealand fashion scene and after having existed for less than two years, their label can already be found nationwide. Monday September 17th, 4pm.

Elusiv

Nicola Reilly's motivation to create high quality clothing is in tune with the desire of the modern man to subtly express his inner confidence. Her style of clothing comes from a Dunedin-based fashion attitude where genuine and considered expression is valued and brash self publicity is not. Her quality garments are made with a strong consideration to fit, fabric, stitching and feel. Her look is decisive, strong and assuredly masculine and at the same time, informed, considered and intriguing. Wednesday 19th September, 4pm.


Jaeha

The Jaeha label is experimental with a touch of futuristic flair - directional and refreshing, exploring new shapes and styles. Established in 2006, the first collection by designer Jaeha-Alex Kim for A/W 2007 focused on rainwear and was shown on the Air New Zealand Fashion Week catwalk as part of the AUT Rookie Show as Kim was still to graduate. Australian fashion store Blondies gave Kim the seal of approval after spotting his work in the and placing his first order. Tuesday 18th September, 12pm.


thomas valentine

thomas valentine is a label that seeks to be constantly inspired and to respond with imminently sexy, beautiful and wearable pieces. Designer Sheridah Anderson's collection for Summer 07/08 is no different, mixing delicate and pale with structured and strong, never losing sight of an easy wearability along the way. Deeply feminine, unique and unashamedly pretty, thomas valentine has chosen Summer 07/08 to be its turn to shine. Wednesday 19th September, 4pm.


THE SEARCH FOR NEW ZEALAND'S HOTTEST NEW PHOTOGRAPHER

The Sony Alpha Photography Competition will return to Air New Zealand Fashion Week for 2007, supporting emerging student photographers in their bid to become the Next Big Thing in fashion photography. Students will be under the tutelage of esteemed photographer Steve King who will be passing on tips and techniques for taking great shots on the runway. Check out the best shots from each day in the Sony Alpha Photography exhibition on-site. Â


PLAY THAT FUNKY MUSIC:

Music and fashion are the ultimate partners - which is why Air New Zealand Fashion Week offers the hottest bands and DJs in the business! The lineup scheduled to play at Air New Zealand Fashion Week includes Annabel Fay, Mark Robinson, Stu Tolan & Ben Gaines, DJ Manchoo, Daniel McGlashan, Dylan C, Bobby Brazuka, The Nabatean, Isaac Aesili, Isaac A / Phil B, Phil Brokelmann, Recliner, Killermanraro, Luke Thompson, Manual Bundy, Nick Dwyer, The Shades, DJ AZZ, O.G., I-Sis, Audit and Gabrielle. The fantastic acts on offer at Air New Zealand Fashion Week 4 U include: Pat Powers, Charlie B, Issac Oron, Cyril Orson, Jimmy Gardner, Tangent, Black Heart Lane, Gabrielle, Tech, Karn Hall, Nick Moon, Marc Johnstone, The Sagittarian w/ Mikey Rockwell, Dick 'Magik' Johnson, Scott Lelo, Phil Brokelmann, The Retainers and The Exiles. Musical sponsors getting involved include; The Radio Network (Monday), LOOP Recordings and Khuja Lounge (Tuesday), Red Bull (Wednesday), Central Records (Thursday), Bootik Records and Sonik Tonik (Friday).


AUSTRALIAN DESIGNERS STORM THE DITCH

A seriously cool contingent of Australian Designers is crossing the ditch to be at Air New Zealand Fashion Week. Big names include Nicholas X Morley of Buddhist Punk fame, with Anita Ben from Fabric Fashion Agency representing three labels - including the aforementioned Nicholas X Morley, Ebony Eve and Maplebrown. Brigid McLaughlin will be adding to the Australian representation with her self-titled label Brigid McLaughlin - check out all of these hot ranges in the Air New Zealand Fashion Week Exhibition.


AIR NEW ZEALAND FASHION WEEK 4 U DESIGNER SELECTION SHOWS

With eight Designer Selection Shows scheduled to take place over three days at Air New Zealand Fashion Week there's no excuse not to get your Designer fix at one of them!

Designer Selection Shows are the ultimate opportunity to see a selection of outfits from every Designer showing at Air New Zealand Fashion Week 2007. This includes in-season pieces along with an exclusive preview of the Designers' new Autumn/Winter 2008 collections, as shown during the week. Plus everyone who attends a Designer Selection Show will receive a goodie bag full of treats - to at least the value of their ticket!

Weekday Designer Selection Show tickets also include General Admission access to the much-anticipated Air New Zealand Fashion Week 4 U on Friday 21st September or Saturday 22nd September.

Designer Selection Shows will take place at the following times; Thursday 20th September at 12pm, 8pm; Friday 21st September at 11am, 5.30pm, 7pm; Saturday 22nd September 22nd at 12.30pm, 5.30pm and 7pm.

Get your tickets from www.ticketek.com


ANZFW WRAP PARTY: THE PLACE TO BE!

The official Air New Zealand Fashion Week Wrap Party is all about kicking off your heels and ending Air New Zealand Fashion Week with a fashionable bang! It takes place on Saturday September 22nd and public can book tickets through Ticketek www.ticketek.com

The lineup for the 2007 event features The Saggitarian, Dick 'Magic' Johnson, Cyril Orson, Scott Lelo, Jimmy Gardner, Phil Brokelmann and Gabrielle. Held once again at 420 and Rising Sun on Auckland's K Road, the Wrap Party draws a celebratory crowd of models, production crew, industry insiders and other fashion devotees - you'd be mad to miss it!


WHAT THE INSIDERS WILL BE WEARING

As official tee designer for Air New Zealand Fashion Week 2007, nzgirl are taking a key role in this year's event. The tee's will be based on nzgirl's iconic range of 'Women From History' and include the introduction of 50's designer Emma Knuckey, along with Kate Sheppard and Jean Batten.

Tees will be on sale for $65 from nzgirl at Nuffield Street, Newmarket, Auckland; Customhouse Quay, Wellington and online at www.nzgirl.co.nz


BOOK YOUR TABLE AT FASHION PLATE

Don't forget to make a booking at Air New Zealand Fashion Week's Satellite restaurant Fashion Plate, where food meets fashion! Book your table for Opening Night on September 16th or during the week from 7pm Monday September 17th to Thursday September 20th, or enjoy lunch or dinner on Friday September 21st and Saturday September 22nd.

To make a booking, email mintkitchen@xtra.co.nz or visit the Air New Zealand Fashion Week website at www.nzfashionweek.com and complete the booking form before emailing or faxing it to Mint Kitchen.


LATEST PARTNER ACTIVITY:

HAILWOOD & TRELISE COOPER JOIN WAIWERA INFINITY ON THE WATER

Two of the country's leading fashion designers are joining New Zealand's oldest bottled water, Waiwera Infinity, in co-hosting two VIP events during Air New Zealand Fashion Week - on the water! Adrian Hailwood and Trelise Cooper will both be part of select Waiwera Infinity events aboard the luxury Waiwera Infinity power catamaran berthed alongside the Alinghi base during Air New Zealand Fashion Week.

Entry to the Hailwood Day and Trelise Cooper event is strictly by invitation only, including a VIP Hailwood After Party on board the Waiwera Infinity catamaran on the night of Monday 17th September. However a lucky few attending Air New Zealand Fashion Week 4 U will also have the chance to collect a VIP goodie bag aboard the boat!

RED BULL STUDIO LIVE

Opening night at Air New Zealand Fashion Week will play host to an eclectic fusion of music and fashion - the Red Bull Studio LIVE. Aesthetics and acoustics will combine as bands take to the stage dressed by Air New Zealand Fashion Week Designers. This showcase of New Zealand fashion and music is not to be missed!

Red Bull Studio presents The Mint Chicks, Motocade, Charlie Ash and The White Birds & Lemons LIVE at opening night. Each band will be dressed by an Air New Zealand Fashion Week Designer and as part of their set will pay homage to New Zealand's awesome musical history with the performance of an iconic Kiwi song.

For more information check out www.redbullstudio.co.nz Â

DHL EXPRESS BUYERS LOUNGE

DHL have sussed the perfect escape from Air New Zealand Fashion Week - tucked away from it all will be the Buyers Lounge - an elegant, relaxed space next to the registration and exhibition areas that is open all day. You'll be able to touch up your makeup with Buyers Lounge partner MAC so you can continue your fashion experience looking fashionably gorgeous!

THE WESTPAC WORKROOM AT AIR NEW ZEALAND FASHION WEEK

New to Air New Zealand Fashion Week 2007 is the Westpac Workroom, an event created especially for New Zealand Designers. The Westpac Workroom is a unique opportunity for designers to come together, hear insights from a group of high calibre global experts and also to ask any questions in a relaxed environment.

Created by Westpac in association with Air New Zealand Fashion Week, the Westpac Workroom aims to help New Zealand designers grow their business both here and overseas. Hosted by Runway Reporter editor Stacy Gregg, the Westpac Workroom includes experts Chris Blomquist - Sportswear International; Brian Long - International publicist; Jo Farrelly - International buyer and Top Shop consultant; Pieter Stewart - Managing Director, Air New Zealand Fashion Week; Susie Walker - Industry spokesperson; and Barry Squires - Head of International Business, Westpac.


ENDS

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