Search To Find New Zealand’s Lightning Lovers

Embargoed: 24 October 2007

Durex Launch Search To Find New Zealand’s Lightning Lovers

- Too quick in Queenstown? Too rapid in Rotorua? Too accelerated in Auckland? -

Durex today announced it is on the lookout to out to find which region’s sexual experiences are a little on the speedy side.

To celebrate the launch of Durex Performa, a new condom designed to prolong lovemaking, Durex is asking the women of New Zealand to compare past and present partners to find out which regions are having marathon bedroom sessions - and where in New Zealand love making is over in a sprint.

Votes can be made on www.durex.co.nz.

With over 48% of Kiwis saying they are not satisfied between the sheets, and more women in New Zealand confessing to using a vibrator than the global average (34% compared to 21%), it is clear New Zealand’s women are looking to spice up their love life.

Interestingly, the internet is not having as major an impact on influencing our sex lives as you may think. 44% of 16-24 year olds are turning to the internet for tips to enhance their performance, just 1% more than those turning to books or films.

These latest figures, combined with statistics released last week which show New Zealand is the only nation in the world where women have had more sexual partners than men, show there is increasing pressure on men to perform in the bedroom.

David Rae, Durex NZ Manager says he believes most men will be interested in a condom that helps prolong their sexual performance and ensure maximum satisfaction for their partner.

“A special gel inserted into the teat of the Performa condom delays the onset of ejaculation, increasing the pleasure for both parties. Durex Performa is designed to make you last longer,” he says.

ENDS

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