Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Sony at Fashion Week

Media Release


Proving fashion comes in a variety of forms, Sony is preparing to make a statement around the catwalk at this year’s Air New Zealand Fashion Week.

As the event’s official technology provider, Sony Alpha D-SLR cameras, BRAVIA televisions and VAIO notebooks are amongst products which will ensure Air New Zealand Fashion Week is

Sam Williams, marketing manager for Sony, says they are thrilled to be back on board for 2008.

“What originally started as a photography sponsorship with our Alpha range has grown into something much bigger which is really exciting,” he says.

“We are very pleased with how much our relationship with the Fashion Week team has strengthened over the three years we’ve worked together.”

Sony’s involvement at Air New Zealand Fashion Week will span across a range of areas.

The Sony Alpha Photography Competition will provide an opportunity for fashion and design students to work in the professional arena.

“Entrants get the chance to mix and mingle with the pros and take photos from the pit at the end of the catwalk. It’s proved to be really successful over the past few years, so we’re looking forward to facilitating the competition again,” says Mr Williams.

All Air New Zealand Fashion Week footage will be shot with Sony HD camera equipment.

The footage will be edited on VAIO notebooks and given to designers to promote their new ranges further.

Additionally, the content will be streamed live onsite to a brand new range of BRAVIA V-Series LCD televisions.

VAIO notebooks will also play a big technical role at this year’s event.

As well as being available for journalists to use in the media room, a number will be placed around the venue for fashion-savvy attendees to surf the web in between shows.

“It’s great that VAIO will have a presence this year because it’s a perfect fit with the glitterati who attend Air New Zealand Fashion Week. VAIO is by far the trendiest laptop range on the market,” says Mr Williams.

For more information about Sony’s involvement at Air New Zealand Fashion Week or to learn more about the Sony Alpha Photography Competition, visit


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Joel Coen's Monochromatic Macbeth

The Bard of Avon may well be smirking up the sleeves of his lace doublet at the irony of Will Smith's Oscar debacle, but now that the initial furore has dissipated, it's worth revisiting the movie for which Denzel Washington was also nominated. More>>

Howard Davis: Kenneth Branagh’s Black & White Belfast

Branagh has assembled a wonderful cast, including Ciarán Hinds, a gently formidable actor who well deserves his Oscar nomination, and Judi Dench, who steals every scene she’s in. More>>

Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>



  • Wellington
  • Christchurch
  • Auckland