Feelers, Elemeno P, Jordon Luck Rock Tui Brewery

Date: 23rd January 2009

MEDIA RELEASE - The Feelers, Elemeno P, Jordon Luck, and Bill and Ben to Rock Tui Brewery

The Tui Brewery Girls have devised a great plan - combine New Zealand's favourite bands and New Zealand's favourite drop for a wicked day of festivities in front of the iconic Tui Brewery Tower in Mangatainoka. The Feelers, Elemeno P, Jordon Luck, and Bill and Ben will rock Tui Brewery. Also part of the fun will be the Tui Brewery Girls, helicopter drops, giveaways and more.

On February 28th, the Tui Brewery will be transformed into the best little concert venue in the land - celebrating all things Kiwi and raising money for up to 15 local community groups, who will provide the food and man the bars - getting most of their annual fundraising covered in one day. "Here's our chance to celebrate the best things about a Kiwi summer," says Tui brand manager Jarrod Bear.

"Bands playing off the back of a truck, drinking Tui, summer sun, lying on the grass, an afternoon session, BBQs, pig on the spit, brewery girls, swing ball, sunscreen and sunburn, floppy hats, leaners made from pallets, sing-alongs with the music and stories to tell the grandchildren one day.

Chairman of the Mangatainoka Domain Board and dubbed the 'Default Mayor of Mangatainoka' Alistair McDougall is pleased the local community will benefit from the event. "Small Town, Big Sounds will be great for the locals. It will make a big dent in the fundraising goals for many community groups and will give them some days off from the usual dollar-a-pop sausage sizzles.

We're very fortunate to have the brewery in our town," McDougall says.
Jarrod Bear expects more than 5,000 people to attend the gig, with the majority of the crowd from the Tararua, Manawatu, Wairarapa and Hawke's Bay. However, Bear also believes he'll be greeting groups of lads from all over the country. "Tui beer is loved nationwide - and what better time for a Tui Brewery pilgrimage than when Elemeno P, The Feelers and Jordon Luck take the stage in front of the Tui Tower," says Bear.

Bear says he hopes the concert will become an annual event.

ENDS

Event Name:
Tui Small Town, Big Sounds

Date:
28th February 2009

Time:
2pm-9:30pm

Hosted by:
Mangatainoka Community and Tui Brewery Girls

Location:
The front lawn of Tui HQ, Mangatainoka

Tickets:
$45 - presales only from Ticketek and Tui HQ (the brewery)

Featuring:
The Feelers, Elemeno P, Jordon Luck, and Bill and Ben, as well as the Tui Brewery Girls, helicopter drops, local bands, giveaways and more.

About Tui
Mangatainoka is no stranger to beer tourists - 40,000 people visit the brewery each year, and in March last year 2,000 farmers visited for the Drought Shout - a charity event that raised funds for drought-stricken farmers and shouted them a few cold ones.

Tui is one of New Zealand's most loved brands. More than 65,000 'Yeah Right' books have been sold - #2 best seller in 2006. More than $2m worth of branded merchandise is sold annually.

www.tui.co.nz

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