iD Fashion Week calendar and image revealed

iD Fashion Week calendar and identity image revealed

A week of thrills and excitement dedicated to fashion are revealed in the 2010 iD Fashion Week calendar of events alongside the striking new identity image.

The iD Dunedin Fashion Week culminates with two spectacular fashion events with tickets still available to all shows; the iD Emerging Designer Awards on Thursday 11 March and hugely popular iD Dunedin Fashion Show now over two nights on Friday 12 March and Saturday 13 March. 

To add to the excitement at each show, a Lucky Boarding Pass Draw will feature with Pacific Blue travel prizes to be won.

Key Points

The stunning new identity image features aspiring Dunedin model Nicole Clulee, from Ali McD Modelling Agency. This year, the image has been created on location in Dunedin drawing on the talent of locally based Ali McD modelling agency with director Aliana Mc Daniel and business partner Chris Gable to photograph the image. The photo shoot was directed by creative director Luke Johnston, owner of Dunedin based BrandAid, who produces the promotional material and website for the 2010 iD Dunedin Fashion Week.
Fashion events taking place during the week include: FASHION: Back to the Future show with guests experiencing fashion from the 1950s, 60s, 70s and 80s, then warping forward to fashion in the future. Presbyterian Support Otago are running this event on Tuesday, 9 March from 7.30pm. Tickets are available from Shop on Carroll at $35 per ticket with proceeds going back to the community.
Starlight Shopping will take place on Wednesday, 10 March from 5.30pm. Dunedin fashion designers and retailers will be showcasing their latest winter collections alongside instore promotions, specials and mini fashion parades.
Other events during the week include an exhibition at Gallery de Novo (featuring limited edition Dunedin fashion designer sketches and drawings). Two exhibitions featuring contemporary jewellery from talented Dunedin jewellers will be take place at Lure and Quadrant Gallery.

Fashion Week tours will also be on offer at the Dunedin City Library. A rare opportunity to look behind the scenes at some of the gems of the fashion collection not usually on public display. Highlights include old collections of Vogue and offerings from our heritage collections. A number of other events are still yet to be confirmed.

Pacific Blue Airlines is a sponsor for the second year and official airline for the 2010 iD Dunedin Fashion Week. The airline will be giving away four travel prizes, including return flights for two people from Dunedin to Brisbane. One trip will be awarded to an Emerging Designer winner. Three trips will be given away to a guest in a Lucky Boarding Pass Draw at each of the key events, the Emerging Designer Awards and the iD Dunedin Fashion Show.

Internationally acclaimed fashion designer and guest judge Zandra Rhodes will be attending iD Dunedin Fashion Week and is sponsored by Anderson Lloyd, with assistance from the British Council.
Tickets are available at TicketDirect venues, Ph 0800 4 TICKET or online at www.ticketdirect.co.nzand a booking fee applies.

The iD Dunedin Emerging Designer Awards will take place on Thursday 11 March 2010 starting at 8pm, with tickets at $40. Tickets include a show gift bag and programme. The Awards will be held at the Lion Foundation Arena, Edgar Stadium, Dunedin, to an audience of more than 900. Doors will open at 7pm.

The 2010 iD Dunedin Fashion Show, will take place on Friday 12 March and Saturday 13 March, starting at 8pm to an audience of 1500 each evening. Front Row tickets $90, Second Row and Front row carriage $80, Third Row $70, Fourth row and second row carriage $60. Tickets include a complimentary drink, show gift bag and programme. Doors will open at 6.30pm.

ENDS

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