Ferrari Blasts To The Top Of The Supercar Sales League

Ferrari Blasts To The Top Of The Supercar Sales League

Enzo Ferrari, the founder of the legendary supercar maker and the team that dominates Formula One, famously said that when it came to road cars, his strategy was always to build one less than the market desired, a policy that is maintained to this day with Ferrari only building cars to a confirmed customer order.

Clearly that desire to own a Ferrari has grown even stronger in Australia in 2010 with Ferrari delivering 21.2 per cent more cars than it did in 2009, a sales increase that is more than double the market as a whole, according to figures released today (6 January 2011) by VFACTS.

The result places Ferrari, which sells four different supercars in Australia, the California, the 458 Italia, the 599 GTB and the 612 Scaglietti, as the leading supercar company in Australia.

“While these figures are welcome and demonstrate the strength and quality of our business, Ferrari does not chase sales figures in the manner exhibited by other car makers,” says Kevin Wall, the General Manager for Ferrari in Australia and New Zealand. “As is always the case with Ferrari, demand is driven by the outstanding and unique qualities of our products. In the past year we have, with the California, offered customers a new type of Ferrari, one with everything that is expected of Ferrari, but one that also offers new traits and abilities. Meanwhile, with the 458 Italia, deliveries of which started in the middle of 2010, Ferrari quite simply raised the supercar bar to a new level, a fact that has been confirmed by the outstanding demand for this car and which will continue into 2011 and beyond.”

In addition to new cars, Ferrari also completed its complete renovation of the Australian dealer group with the opening of the all-new Ferrari dealership in Sydney, taking representation of Ferrari in Australia to the highest levels of quality and presentation in the world.

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