Maserati – Australia’s Number One Exotic Brand

Maserati – Australia’s Number One Exotic Brand

Maserati has maintained its position as Australia’s number one exotic brand in 2010 according to figures released today (6 January 2011) by VFACTS with the Italian legendary car maker recording a 17.5 per cent rise in sales last year, well ahead of the total market increase of 10.5 per cent.

Maserati’s sales success in 2010 was built on the on-going success of the Maserati Quattroporte, which saw a new variant, the Quattroporte Sport GTS MC-Sportline make its world debut at the Australian International Motor Show, and the launch of the award-winning Maserati GranCabrio, the marque’s first full four seat soft top sports car.

“Maserati’s continuing success is built on the core principles that have made it a legend, those of style, performance, exclusivity and, now, the ability to tailor a Maserati to the individual requirements of each customer,” explains Glen Sealey, General Manager of Maserati Australia and New Zealand. “In the coming months we plan to further enhance Maserati’s position as the leading exotic brand in Australia with the launch of the Maserati GranTurismo MC Stradale, a new high performance variant that will prove, once again, that while we can deliver unrivalled exclusivity, luxury and comfort, Maserati can still deliver a powerful performance punch when required!”

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