Absolut Berri Açaí Debuts In New Zealand

Absolut Berri Açaí Debuts In New Zealand

A new premium vodka from ABSOLUT with the true taste of açaí, blueberry and pomegranate

ABSOLUT BERRI AÇAÍ brings together some of the world’s most exciting flavours in its new premium vodka. Açaí grows on palm trees in South America, blueberries are mainly native to North America and Europe, and pomegranate is a delicacy from Southwest Asia. These flavours mix very well, and together they create a vodka with a truly global appeal. ABSOLUT BERRI AÇAÍ is now available in New Zealand.

“The combination of the smoothness of açaí with fresh pomegranate and blueberry notes, created this new flavour. ABSOLUT BERRI AÇAÍ has an elegant, focused berry aroma with a slightly juicy taste, and a smooth, crisp and berry finish. It’s the perfect spirit for mixing, as its subtle fruit and flower notes add an elegant and refreshing tone to any cocktail,” says ABSOLUT New Zealand mixologist, Chris Harrop.

ABSOLUT VODKA introduced ABSOLUT CITRON (1988) and since then ABSOLUT has been a pioneer within the flavoured vodka category. With ABSOLUT BERRI AÇAÍ, ABSOLUT carries a line of seven different flavours in addition to the original ABSOLUT VODKA in New Zealand.

”Creativity is what drives this brand forward. That applies not only to our marketing and design, but also to product development. When launching a flavour, we want to make room for new cocktail experiences. With ABSOLUT BERRI AÇAÍ we hope to inspire bartenders and consumers. One of my favourite cocktails is ABSOLUT BERRI BLUES, a sour with ABSOLUT BERRI AÇAÍ, lemon juice and sugar syrup, garnished with blueberries and mint,” adds Chris.

The shape of the ABSOLUT VODKA bottle has made it one of the world’s most iconic products, and ABSOLUT BERRI AÇAÍ reinforces the brand’s strong design heritage. The new flavour comes in a transparent 700ml bottle with a deep-purple berry vine climbing around it.

ENDS

© Scoop Media