Heineken Tests Kiwis Rugby Knowledge

Heineken Tests Kiwis Rugby Knowledge And Offers Ultimate Reward –Tickets To The Rugby World Cup 2011 Final

One thing springs to mind for most Kiwis with the onset of winter - rugby!

And with just five months until Rugby World Cup 2011 kicks off, interest in our national sport is most definitely mounting.

Heineken intends testing the rugby passion and general knowledge of Kiwis across the country, from May to June, with a Heineken Trivia Series which offers a once-in-a- lifetime grand prize for the winning team – four tickets to the Rugby World Cup Final* at Eden Park with full Heineken hospitality, return flights to Auckland and accommodation.

The Heineken Trivia Series is the international beer brand's modern take on the traditional pub quiz.

A total of 130 bars from Whangarei to Invercargill will now play host to Heineken’s Trivia Series and prospective teams of four are encouraged to register now at www.heineken.co.nz before the weekly Tuesday night series kicks off at 7pm on 3rd May, ending 7th June.

Each team will amass points over six rounds with a Grand Final taking place in Auckland on Saturday 6th August 2011. The top five regional teams will be flown to Auckland for their final chance to win the grand prize. Competing at the series final will be the top upper North Island, lower North Island and South Island winning teams plus the two next best performers based on points earned.

Heineken Marketing Manager, Luke Rive, says the questions asked at the Tuesday night events will be a mixture of Rugby World Cup trivia and Rugby World Cup general knowledge.

"The quiz is an opportunity to spend time with your mates and test your trivia skills ahead of our country’s biggest sporting occasion. But we don't want people to feel intimidated if their rugby knowledge is a bit rusty. Ultimately it is about having a great time, and the opportunity to win a once in a lifetime prize – the chance for you and three mates to attend the Rugby World Cup Final, with full Heineken hospitality."

There is a $100 Heineken bar tab available every week at each participating bar for the winning team as well as spot prizes of Rugby World Cup 2011 Heineken gear.

Sky Sport’s authority on rugby, Scotty Stevenson, will front the Heineken Trivia Series on television screens at each bar.

Teams are encouraged to register as soon as possible to ensure a place in the competition before registrations close on 3rd May 2011.

A full list of participating outlets and locations is also available on the Heineken website.

ENDS

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