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Royal Wedding Drives Singles To Online Dating
Royal Wedding Drives
Singles To Online
Dating
The Royal Wedding appeared to
motivate thousands of Kiwis to also seek love with Trade
Me’s dating site www.findsomeone.co.nz serving over 1
million pages on Monday 25 April.
This was the website’s busiest day in the past three years and kicked off a week of concerted online dating activity.
The week leading up to the wedding saw a 60% increase in people messaging other singles on the site, with the number peaking at 23,600 in a day, three days before the wedding. Meanwhile the sending of flirtatious smiles on the site has also stepped up, increasing 17% to 8400 per day in the week leading up to the wedding.
“This is the second blip up in online dating activity connected with the Royal Wedding,” said Trade Me head of operations Mike O’Donnell.
“We saw an initial surge in activity when the wedding was announced in November, but nothing like the numbers we saw last week. Typically online dating has two big ramp-up periods, around New Year’s Eve and Valentine’s Day, but royal romance seems to have motivated a lot of lonely hearts.”
FindSomeone has over 200,000 members and targets the 30-60 year old set who are serious about finding someone genuine.
Ends.
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