New-Look NZ Woman’s Weekly Debuts

24 June 2011

The country’s most-read magazine, the New Zealand Woman’s Weekly, has undergone its biggest change in more than a decade, with the first new-look edition on newsstands on Monday.

“The content and look is more contemporary and we think that the magazine will not only appeal to a new group of readers but also retain the interest of our very loyal following,” said Woman’s Weekly editor Sarah Stuart.

“Woman’s Weekly has done exceptionally well to remain so popular in the near-80 years it has been published and it has done this by moving with the times. Now it is appropriate to refresh it again to ensure it continues to lead the market.”

The wide-ranging programme of change in the magazine covers both new content and a top to bottom re-design, including a new masthead. Features pages will have new layouts and there will be a stronger accent on lifestyle.

“Even old favourites that have been retained, such as Over The Tea Cups, will have a new look,” said Sarah Stuart. “But the most exciting thing is the line-up of new contributors and topics.”

New columnists include Kevin Milne on consumer affairs, Kerre Woodham’s “Short Blonde” humour column, April Ieremia on diet and fitness, Peta Mathias on entertaining and Diane Levy on parenting. In addition, MasterChef judge Simon Gault will conduct a Q&A dialogue with readers.

Other new content includes an additional beauty page, a new crafts and knitting section and a regular element entitled Nana’s Pantry, by Wendyl Nissen.
A revamped puzzles section will be another new aspect of the magazine.

Sarah Sandley, CEO of New Zealand Magazines, publisher of the New Zealand Woman’s Weekly, said the team at the magazine had worked hard for several months to achieve the transformation.

”I believe no other weekly title in New Zealand understands women like the New Zealand Woman’s Weekly and these moves reflect the changes in the lifestyles of its readers,” she said. “I am confident the improvements we have made will please the magazine’s current readership and also attract new readers.”

ENDS

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