New Zealand Fashion Festival 2012

New Zealand Fashion Festival 2012

New Zealand Fashion Festival continues the lead up to next year’s highly anticipated event by announcing ‘A FRESH TAKE’: THE NZFF CAMPAIGN 2012.

New Zealand Fashion FestivalNew Zealand Fashion Festival is excited to release the behind-the-scenes footage from the campaign shoot, adding three minutes of motion and insight into the campaign images now splashed throughout leading New Zealand magazines.

‘A FRESH TAKE’, shot by George Buckleton, invites us all backstage, allowing a peek at the creation of the campaign in the spirit of the public accessibility of New Zealand Fashion Festival.New Zealand Fashion Festival. Everyone gets a look behind the scenes!

The team behind the campaign includes some great local talent: shot by Stephen Tilley, directed by Glenn Hunt and styled by New Zealand Fashion FestivalNew Zealand Fashion Festival’s new Creative Director Karen Inderbitzen-Waller.

In front of the lens we see top Kiwi model Penny Pickard from N.Model Management, the handsome George Vause from Red Eleven and NZFW runway regular Seon Hwang from Clyne.

Added to the mix is top international model Daniela Kocianova, also with Clyne, who has worked with some of the best in the business including Prada, Chanel, Italian Vogue, Harper’s Bazaar, Elle, V Magazine, ID and more.

Aimee Graham for TRESemmé and Amber D for MAC created gorgeous, glowing looks that celebrate New Zealand Fashion FestivalNew Zealand Fashion Festival as the fresh new face of fashion.

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