‘Ice Age 4: Continental Drift’ New Zealand Movie Premiere

Press release from Reading Cinema
23 March 2012

‘Ice Age 4: Continental Drift’ New Zealand movie premiere at Queenstown Winter Festival

[Click for larger image]Ice Age 4: Continental Drift Pirate Ship

(Queenstown, New Zealand) - 20th Century Fox New Zealand and Reading Cinemas Queenstown are delighted to announce that the New Zealand movie premiere of Ice Age 4: Continental Drift will be hosted in Queenstown as part of the American Express Queenstown Winter Festival.

The Reading Cinema complex and iconic Queenstown Mall will transform into a magical Ice Age-themed winter wonderland for the Air New Zealand-sponsored premiere, wrapping up the Winter Festival Family Fun Day on Saturday 23 June.

Every seat in the three-theatre complex will be up for grabs as 279 movie premiere tickets are given away through national and regional competitions and promotions.

‘Ice Age 4: Continental Drift’ is Reading Cinemas Queenstown’s first New Zealand movie premiere and Reading Cinemas Complex Manager Rebekah Moore said securing it for the town and festival was a huge coup.

“We’re absolutely thrilled that we’ve been chosen to host this fantastic event and would like to thank everyone who helped make it happen. It’s going to be a very special night and we’re looking forward to bringing a little bit of Hollywood to town and creating a ‘cool’ atmosphere. Ticket winners will enjoy a true red carpet movie premiere experience complete with movie characters on the specially themed AOC blue carpet and there will be plenty of entertainment for all to enjoy in The Mall prior to the screening.

“It’s a perfect family event for Winter Festival and we’re planning a range of promotions and prizes in conjunction with Destination Queenstown, More FM and Air New Zealand as well as other local and national companies.”

Queenstown Winter Festival Director Simon Green said the premiere would be a wonderful finale for the first Saturday of the festival which was all about celebrating families and community.

“The first Saturday is traditionally a family day out with the Auckland Airport Family Fun Day and American Express Festival Parade. The Air New Zealand Premiere will kick off Saturday 23rd June in the early evening.

“As the Southern Hemisphere’s biggest winter party, Winter Festival is a perfect staging post for launching Ice Age 4 in New Zealand – the synergy is superb, especially as the festival leads straight into the school holidays There will be lots of very excited children trying to get hands on those tickets.”

Destination Queenstown CEO Tony Everitt expects the New Zealand premiere to be extremely well received.

“The Ice Age movies have attracted millions of fans around the world so we’re delighted that Queenstown has been chosen to host the New Zealand premiere. The theme is a perfect fit for our Winter Festival which brings families, friends and visitors together to celebrate the start of winter in true Queenstown style.”

Further information:

Ice Age 4: Continental Drift trailer: http://foxmovies.co.nz/f/13/ice-age-4-continental-drift

Reading Cinemas Queenstown: www.readingcinemas.co.nz

ENDS

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