Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

What Music Fires Up The Superstars Of Super Rugby?

30 April 2012

What Music Fires Up The Superstars Of Super Rugby?

Ever wondered what music Investec Super Rugby superstars have on their headphones as they count down to kickoff?

Going by the locker-room footage we see on TV of players preparing for a big game, the personal music player has become a must-have sporting accessory.

adidas has asked five of New Zealand’s top rugby players to share their playlists and talk about the power of music to supercharge their on-field performance, in a viral campaign tying in with the Super Rugby tournament.

We’ve posted their video responses on www.adidas.co.nz/supersounds. The results might surprise you. (Boy George, anyone? Elton John? Scooby Snacks?)

“I think it’s important that I listen to music before a rugby game, just because it keeps me nice and relaxed,” says Israel Dagg, who gives a remarkably good rendition on the video footage of his current favourite track, Forever by Six60.

Victor Vito says music makes him feel “a lot bigger and stronger”. (He also dances to Rihanna in the video.) Richard Kahui reveals that the Chiefs have a secret song they sing whenever they win. “Last year we didn’t sing it as much as we would have liked.”

Ali Williams says the All Black coaches suggested in 2004 he listen to music before the game because he tended to get too hyped. “It seemed to work.” He also reveals the track he reckons is the secret of rugby success, and the song that gets him up and dancing on the team bus.

The just-launched campaign gives visitors to the site the option to stream their heroes’ playlists online, and buy the songs for download. Several tracks by New Zealand artists are supplied as a free download (including tracks by Katchafire, Annabel Fay, Kora, and Bulletproof).

If you are interested in featuring the Supersounds campaign, adidas can supply video and audio.

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>


Howard Davis: The French Dispatch - Wes Anderson's New Yorker Tribute


Very few contemporary American film directors can claim to have earned the title of auteur, but for sheer visual invention and cinematic joie de vivre, there is no more consistent director working in Hollywood today than Wes Anderson. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland