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Kiwi Kids Claim Breakfast Record While Cheering Olympic Team

Kiwi Kids Claim Breakfast Record While Cheering On the NZ Olympic Team

Kiwi kids stake their claim for a Guinness World Record

The Sanitarium Weet-Bix Breakfast Challenge saw 648 Kiwi kids and their teachers attempt their own Guinness World Record® today for the largest cereal breakfast in support of the New Zealand Olympic Team.

Eating their way through more than 300 boxes of Weet-Bix, the kids cheered on Valerie Adams while watching her receive her silver medal. Double Olympic Gold medallist Danyon Loader, Olympic Gold Medallist Rob Waddell, Youth Olympic medallist and 2016 Olympic hopeful Maddie Dillon, and 2008 Olympian Moss Burmester were there to share their Olympic experiences with crowd. Nikki Kaye, MP for Central Auckland, was also there cheering on the children and Olympic athletes.

General Manager for Sanitarium Health & Wellbeing Company, Pierre van Heerden, said the Weet-Bix Challenge was created to give Kiwi kids the opportunity to show their support for the New Zealand Olympic team.

“While London may be half a world away, we can still inspire and support our Olympic athletes through events like this,” says Mr van Heerden.

“The Guinness World Record attempt also gives Kiwi kids the chance to compete on the world stage, just like their Olympic heroes, and Weet-Bix is the “Breakfast of Champions and our Kiwi kids are champions.”

Weet-Bix has fuelled generations of kiwi kids for over 80 years and Sanitarium is a proud sponsor of the New Zealand Olympic Team.

The claim for the Guinness World Record will be lodged today, and Sanitarium hope to have it verified within a matter of weeks.

Sanitarium Weet-Bix Challenge facts:

• 648 Kiwi kids and helpers from 15 schools participated in the Guinness World Record attempt for the Largest Cereal Breakfast.
• The record is currently held by a school in New York with 324 participants
• 420 kilos of Weet-Bix were brought in for the event
• 400 litres of Meadow Fresh Milk were on hand for the breakfasts
• More than 100 event staff on-site


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