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‘Blow the Whistle on Violence’ campaign to kick off at match

11 September 2012

Local ‘Blow the Whistle on Violence’ campaign to kick off at Steamers vs Auckland match

Treasure Rotorua, Te Waiariki Purea Trust and Bay of Plenty Rugby Union are once again giving away tickets to a Bay of Plenty Steamers’ rugby match in Rotorua to help promote the local Blow the Whistle on Violence campaign.

Blow the Whistle on Violence is a national family violence campaign that uses familiar rugby expressions, such as After Match Function and Tight Five, on promotional material to endorse anti-violence messages to coincide with the rugby season. The main objective is to encourage people to disclose family violence incidents, and to seek help and support.

The local campaign will be promoted at the Bay of Plenty vs Auckland rugby match in Rotorua on Friday [14 September] at Rotorua International Stadium.

Rotorua District Council community safety projects officer Linda Johnson says research shows a negative relationship between large sporting events and increased consumption of alcohol, resulting in increased reporting of family violence.

“Anti-violence messages will be promoted throughout this week’s rugby fixture.

“Tickets to the match have been given away to local schools and rugby clubs, and also through the Treasure Rotorua Facebook page so that more Rotorua families can come along and support the Steamers and support the Blow the Whistle on Violence campaign.”


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