Kiwis urged to give bigger gifts this Christmas

MEDIA RELEASE | for immediate release

11 December 2012

Givealittle.co.nz encourages Kiwis to give bigger gifts this Christmas



It’s the season for giving, and givealittle.co.nz wants Christmas gifts to mean more.

Less than three weeks ago the Telecom Foundation announced it’s purchase of the website with Telecom CEO Simon Moutter making a bold philanthropic commitment with a new, permanent zero fees fundraising proposition for Kiwi causes.

Now the fundraising service is stepping out again with a Christmas campaign encouraging Kiwis to create Givealittle pages and pool their efforts online to fund bigger gifts to deserving Kiwis and charitable organisations this Christmas.

The campaign is pitched as a direct challenge to the classic Secret Santa, calling on groups of family, friends and colleagues to find a common reason to start a Givealittle page and donate together to fund something big and meaningful this Christmas.

Head of the Telecom Foundation, Lynne Le Gros said, “This is all about crowdfunding some Christmas cheer. Sometimes the gifts that are really needed and deserved are too ambitious or expensive for one person to give alone, but totally achievable when a group of Kiwis give a little together”.

The call has gone out for Kiwis to get on board by starting a Givealittle page and Kiwis have been quick to make the most of the giving season online. Early examples of Bigger Gifts listed on the website include:

- Jeffrey Brown and his friends pooling present money to buy his paraplegic brother a modified surfboard to help him get back into the water