NZ's first approved 'Mastered for iTunes' provider

Mastered for iTunes: Music as the Artist and Sound Engineer Intended.
Now available at Kog Studio in NZ!

Kog Mastering are happy to announce that they have been selected as the first (and currently only) New Zealand Mastering studio to provide music at the new higher quality ‘Mastered for iTunes’ standard. Chris Chetland at Kog has been working hard to meet all their specifications and he has been approved as the first in NZ to offer this service.

The ‘Mastered for iTunes’ format delivers significantly better quality music for listeners, future proofing artists and label releases as the internet starts to allow the sale and download of higher quality music. There are only a handful of studios selected by iTunes worldwide to offer this service.

Digital sales are rapidly increasing, and iTunes currently accounts for over 60% of these sales.

Submitting tracks to iTunes in the past meant using the standard CD quality mastered track. This resulted in the music sounding less expansive, containing unwanted extra distortions and an all round lesser experience of the song for the audience.

The ‘Mastered for iTunes’ process we are authorised to provide significantly helps put many of those problems in the past.
It ensures that all tracks submitted ‘Mastered for iTunes’ ready is delivered as an optimal quality audio file for the downloading audience.

With the audience preferring to digitally download their music, it is more important than ever to be able to create a higher quality master specifically for iTunes sales. Kog are honoured to be the first New Zealand mastering facility and one of a handful in the world to provide this premium service.

ENDS

www.kog.co.nz
www.masteredforitunes.co.nz

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