One of the largest pieces of collective art in the world

Media Release
May 30, 2013

Red Bull Collective Art receives over 2000 submissions, creating one of the largest pieces of collective art in the world

The global digital project Red Bull Collective Art received over 2000 submissions in a two week period, creating an artwork over 1.3km in length and one of the world’s largest continuous pieces of collective art.

Tomorrow the finished project will be exhibited using a rolling projector at the Coca block in Wellingtons Massey University. This will allow students and the public the opportunity to witness a truly ground-breaking piece of art. The exhibition runs from 11am to 4pm this Friday, May 31and will also display New Zealand entries as prints. Exhibitions are also taking place in cities worldwide, from London and Oslo to Mexico City and Melbourne.

The final piece of art attached end to end was 500m taller than the Burj Khalifa, the tallest building in the world. It saw contributions from 85 countries and gave New Zealanders the chance to be a part of a creation which allowed participants to be inspired by previous completed artwork. Artists continued the collective piece on their template within an allocated time slot.

"It’s an awesome idea having the previous canvas as your inspiration. The online platform was engaging and made me feel like I was a part of something great, I look forward to seeing the surrounding artworks," commented participant and Massey University student Lauren Earl.

Red Bull Collective Art initially evolved from the concept of ‘cadavre exquis’, a Surrealist technique first introduced around 1925. The concept being an assortment of images or words is collectively assembled, with each successive person adding to the previous contribution. This project takes the old technique and projects it into the digital age utilising modern technology and social media.

To view the collective art and to interact with others about each piece of artwork, please visit www.redbullcollectiveart.com.

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