Belvedere brings Bono’s RED™ event to NZ for World Aids Day

Belvedere brings Bono’s RED™ event to New Zealand for World Aids Day

Belvedere and RED™, founded by U2’s Bono, have teamed up to launch ‘Red Night Out’ for the first time in New Zealand. In support of the global celebration of World Aids Day on 1 December, Ginny Blackmore has been picked as the New Zealand artist to perform at this one-off, free for public event on 30 November in 1885, Britomart.

RED™ was founded in 2006 by Bono and Bobby Shriver to engage businesses and consumers in the global fight against AIDS. Big names like Usher, Mary J Blige and now New Zealand’s own platinum selling hit star, Ginny Blackmore will be part of Belvedere's bold commitment to create an AIDS-free generation in 2015.

Dedicated to make a significant contribution to the Global Fund, created to fight HIV/AIDS in Africa, the event also marks the launch of Belvedere RED Special Edition. 50% of profits from Belvedere RED Special Edition bottles sold in New Zealand will contribute to helping this global epidemic.

Rai Banbury, senior brand manager for Belvedere Vodka, says, “Our passion for philanthropy led to the creation of Belvedere RED in 2011 and our commitment to helping RED™ and the Global Fund has continued since.”

The first 200 guests will be treated to a velvety Belvedere RED cocktail to get the party started, followed by DJ Vincent Hanna, to kick-start the music for the evening. Only condition for entry is to wear red.

The eye-catching semi-transparent metallic bottle has been designed specifically for the Global Fund proceeds and delivers a clear, succinct message: Buy Belvedere RED, Give Belvedere RED, and save lives. Belvedere RED Special edition will retail for $59.99 and will be available in all good wine and liquor stores.

Ginny Blackmore’s debut song ‘Bones’ has nearly hit double platinum, reached No.1 single and No.1 NZ Airplay. Ginny Blackmore’s current single SFM (Sing For Me), originally written for Christina Aguilera, can be purchased from iTunes: https://itunes.apple.com/nz/album/sfm/id621674169?i=621674716

(BELVEDERE)RED
Belvedere Vodka, the world’s first super premium vodka, continues its partnership with RED™ with Belvedere RED - a Special Edition Bottle that raises proceeds for the Global Fund, the world’s leading financial programs to fight HIV/AIDS in Africa.

Since its launch in 2011, contributions from the sale of Belvedere RED have raised enough money to provide support for more than 8,300 HIV positive women, giving them access to programs and treatment which can help to ensure the birth of a healthy, HIV-negative child.

In 2011 alone, contributions from the sales of Belvedere RED provided more than two million days of life-saving HIV/AIDS medicine, help provide 5,000 people with life-saving HIV/AIDS medicine for one year and provided support for more than 3,800 HIV-positive women to access HIV treatment during pregnancy and breastfeeding, helping to ensure the birth of a healthy, HIV-negative child.

WHAT IS (RED)™ ?
RED™ partners with the world’s most iconic brands who contribute up to 50% of profits from RED™ branded goods and services to the Global Fund.

To date, RED™ has generated more than $215 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that RED™ supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services. Learn more at www.red.org and https://www.facebook.com/joinred

TASTING NOTES
NOSE: Faint hint of vanilla along with gentle characteristics of soft cream.

PALATE: Full and round with medium body and a naturally smooth, rich and velvety texture. Some light vanilla notes swaying between sweet and savory, with a hint of white pepper and spice.

FINISH: Good length with notes of almond, clotted cream, and some faint Brazil nut characteristics.

ENDS

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