It Takes a Million Voices to #Bringdowntheking

It Takes a Million Voices to #Bringdowntheking

Game of Thrones fans are challenged to topple King Joffrey through social media

In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, SoHo, SKY New Zealand’s premium entertainment channel, is giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.

Through a world-first experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.

A giant seven meter statue of King Joffrey has been erected in Aotea Square, one of Auckland’s largest public squares, and soon a rope will be positioned around the King’s neck. Fans get the chance to pull the statue down by using the hashtag on Twitter, and with every tweet, the statue will be one cog closer to toppling.

Travis Dunbar, SKY’s director of programming, says, “Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time. It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

“First we saw a giant 40-foot-long dragon skull wash up on a beach in Dorset, England* and now it’s New Zealand’s turn to spark the fury,” Dunbar adds.
Fans will be able to stay abreast of the campaign progress and Twitter feed via bringdowntheking.com and watch as the boy-king statue eventually falls via the webcam live stream.

ENDS

*The Dragon Skull was a stunt to promote the launch of Game of Thrones season 3 on British streaming service Blinkboxand is not related to the #bringdowntheking campaign by SoHo channel on SKY, New Zealand.

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