Planning for Inbound Success

“PLANNING FOR INBOUND SUCCESS”

A GUIDE ON HOW TO WORK WITH NEW ZEALAND INBOUND TOUR OPERATORS

The Tourism Export Council of New Zealand has produced a guide on how to work with inbound tour operators. CEO Lesley Immink says that for too long ‘tourism and travel distribution’ has been misunderstood by the industry with the word “commission” unfairly being misrepresented. Commission should be viewed as an investment to generate sales, not as a cost to the business and pricing of product with an understanding of distribution channels is crucial for those operators wishing to work with international visitors.

The “Planning for Inbound Success” manual is designed to provide operators with the basic tools, knowledge and key contacts needed to enter the export tourism market.

This manual contains advice on how to:

• Understand the travel distribution system

• Research international markets to establish who will use your products

• Recognise the different styles of inbound travellers

• Information on pricing your product and working with international trade

• Key contacts and links for better access to tourism data and research

The “Planning for Inbound Success” manual is free as a pdf (e-copy) download for members and the wider tourism industry and we encourage it to be shared. To help us track the usability of the manual, we would like you to ask others to download the manual from our website rather than forwarding on the pdf file.

Click on the link to request your free copy. http://www.tourismexportcouncil.org.nz/ Print copies are available for a small cost.

ENDS

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