McGlashan launches Foundation promo video at music awards

McGlashan launches Foundation promo video at music awards

Trustee of the New Zealand Music Foundation and kiwi music legend, Don McGlashan, has launched the charity’s new promo video in front of 500 of New Zealand music’s finest at the 2014 Silver Scroll Awards. The video profiles the charity’s work with music-based projects that change the lives of people in need across NZ.

Fronted by Neil Finn and Anika Moa, the video features StarJam, which works with disabled children and young adults, Zeal, which works with at-risk youth and The CeleBRation Choir in East Auckland, who use group singing to treat people with neurological conditions.

The video is available on The New Zealand Music Foundation YouTube channel.

Further videos featuring in-depth case-studies with each of the projects will be released on a weekly basis to the channel. The video is also available, together with McGlashan’s introductory speech, at the 2hr13min mark on The New Zealand Herald’s full replay of the awards ceremony.

The video was directed and shot by Perendale Productions' Paul Casserly with additional photography by Neil Finn over 2 days at locations including Neil Finn’s Roundhead Studios, The University of Auckland’s East Tamaki Campus, Kelston Girls’ College and the Zeal West Auckland HQ adjacent to the West Wave Aquatic centre in Henderson. Casserly has long standing connections to the New Zealand music industry as one half of the The Strawpeople and director of the live film of Neil Finn's Seven Worlds Collide collaboration at the St James Theatre.

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