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Auckland Deaf Society joins the national #GivingTuesdayNZ

Auckland Deaf Society joins the national #GivingTuesdayNZ
movement to encourage spending with a purpose

Auckland: 2 December 2014

Auckland Deaf Society has joined #GivingTuesday New Zealand, a campaign to create a national day of giving at the start of the annual holiday season.

A first of its kind effort in Aotearoa, #GivingTuesday campaign aims to encourage Kiwis to give back to their communities and transform how people think about, talk about and participate in the giving season.

#GivingTuesday was officially launched in the USA in 2012 as a new national day of giving. In the first year the campaign saw an increase of over $5million USD donated to one major donation website alone, compared to the same Tuesday the year prior.

This year, the campaign has gone global. In addition to New Zealand, GivingTuesday is taking place in the USA, Canada, New Zealand, Mexico and Australia, among other countries.

Auckland Deaf Society President, John Schischka, says he is pleased the organization has joined #GivingTuesdayNZ.

“I believe it is a great concept that will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the causes they support.

Auckland Deaf Society’s unique #GivingTuesdayNZ campaign will harness the power of social media by calling its local community, businesses and supporters to take an ‘unselfie’ photo explaining why they are supporting ADS and posting it to their social media profiles and tagging in #AucklandDeafSociety and #GivingTuesday. They also can make a donation via the Auckland Deaf Society Give-a-little page.

Those who are interested in joining Auckland Deaf Society’s #GivingTuesdayNZ initiative can visit our facebook page to view other people’s “unselfies” and get some
ideas for their own “unselfie”.

To make a donation they can go to the Auckland Deaf Society give a little page

For more details about Auckland Deaf Society please visit or

For more information on the #GivingTuesdayNZ movement, visit
the #GivingTuesdayNZ website (, Facebook
page ( or follow
#GivingTuesdayNZ and #GivingTuesday (global), and the
#GivingTuesdayNZ hashtag on Twitter


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