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SPCA Cupcake Day – the sweetest way to support Kiwi animals

SPCA Cupcake Day – the sweetest way to support Kiwi animals.

Sweet-toothed New Zealanders are joining the fight against animal cruelty this August by donning aprons and baking cupcakes to support the annual Cupcake Day fundraiser for the Society for the Prevention of Cruelty to Animals (SPCA).

Cupcake Day is the SPCA's fun, community-driven annual fundraiser where sumptuous cupcake creations are baked and sold to raise funds for the SPCA’s ongoing protection and care of animals.

Cupcake day is in its 7th year. Last year’s event saw 60,000 cupcakes, 1,500 individuals, 400 companies and
183 schools raise $330,000 to help fight animal cruelty. This year’s event will be held on Monday August 24 and the SPCA is calling on more people to register to bake sweet treats for their friends, families, colleagues and classmates.

SPCA New Zealand CEO Ric Odom says Cupcake Day is a fun way for people to make a significant contribution to a serious cause, animal welfare in New Zealand.

“Thousands of animals come through our 46 shelters every year in need of vet care, shelter, food and a good old fashioned dose of love. Every cupcake baked and sold helps us to provide much needed care to animals in need.”

“Sadly we continue to see cases of cruelty and neglect which need funds to care for the animals and to prosecute the perpetrators.”

“We’re a nation of animal lovers and every Cupcake Day we’re so grateful for every New Zealander who gets involved either by baking, buying a cupcake or simply donating to show their support for animals in need,” says Ric.

How to get involved:
There are several ways to get involved with this year’s event. You can register yourself as an individual to bake cupcakes and sell them on Cupcake Day, or register as a school or team.

Registering is easy, go to and click register. Once you register you’ll receive a Cupcake Day kit with lots of ideas and inspiration and hints and tips to make your event special. You can also donate to SPCA, set up a personalised fundraising page and return your funds via the website. When making delicious treats for Cupcake Day, the SPCA asks bakers to consider using only SPCA Blue Tick eggs. These eggs come from cage-free hens that are farmed to our high welfare standards, higher than the New Zealand minimum standards.

For those seeking bragging rights as well as a sweet treat, for the first time the SPCA has teamed up with popular dessert restaurant Milse to create and auction a one-of-a-kind dessert masterpiece - New Zealand’s most decadent cupcake. The elaborate creation, dreamed up by Milse head chef Whitney Maessen, is a rich chocolate cake filled with layers of salted caramel buttercream, coated in a 62% satilia Valrhona chocolate ganache. The giant cupcake has then been wrapped in a coat of gold dusted chocolate.

The Milse creation is up for auction on Trade Me from Monday August 3, with bidding set to close the following Wednesday August 12. The winner will receive the one-off creation as part of three course dinner at Ortolana* to be shared with three friends.

Whitney Maessen says the Milse team are proud to use their skills to support the Cupcake Day cause.

“We’re very excited to be a part of this year’s Cupcake Day. We love sweet treats and we love animals so it couldn’t be a better fit for us,” says Whitney.

“It’s a pretty special dessert for a pretty special cause, so we’re hoping to create a record for New Zealand’s most expensive cupcake with all proceeds being donated to the SPCA.”

For more information about Cupcake Day, contact your local SPCA centre, visit or visit the SPCA Cupcake Day page on Facebook .


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