1 in 10 Kiwis have Netflix
Three months into its local launch, Netflix was already reaching 398,000 Kiwis 14+ (10.9%), new subscription video on demand (SVOD) data for New Zealand from Roy Morgan Research shows.
In research undertaken throughout April to June 2015, 164,000 New Zealand homes (9.4%) had a Netflix subscription. This proportion is slightly lower than the per-person rate because the households that have been quickest to sign up to the US-based streaming giant (such as families, young couples and singles living in share-houses) often contain more people.
Young Couple households are the most likely to have Netflix (16.9%) , just ahead of Young Parents (16.0%) and households comprising Young Singles (14.3%). Mid-Life Families have also been more likely than average to subscribe (11.7%).
Much less likely to have subscribed to Netflix (so far) are Mid-Life Households (3.6%) and Older Households (3.7%)—the vast majority of which house just one or two Kiwis.