Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


How Kiwis Like their Eggs

How Kiwis Like their Eggs

Poached eggs most popular, eaters more likely to be outgoing and happier.

The Coffee Club has run an Easter survey to find out just how New Zealanders like their eggs. In the survey, 37.5% said that their favourite way to eat eggs is by having them poached.

Readers of national newspapers mainly opted for scrambled with 28.6% choosing this method over the 21.4% who preferred poached. Readers of women’s magazines tended to go for poached (67%), while those that read food magazine favoured eggs Benedict (52%).

“It doesn’t surprise me to see that poached eggs are the most popular, as our own customers buy thousands of poached egg dishes every week,” explains Andy Lucas, Director and Marketing Manager of The Coffee Club New Zealand. “We thought it was likely to be that or scrambled eggs, which came out as the second favourite way for people to have their eggs."

According to a recent study in the UK, how people like their eggs can even reveal things about their personality and status. Researchers found that those who like their eggs poached are outgoing, listen to upbeat music and are happier. They are also more likely to have two children and no more than one sibling and are more likely to be a woman than a man.

Scrambled egg eaters on the other hand are more likely to be in managerial or senior-level jobs and to own their own home. They are also more guarded.

The Coffee Club survey revealed that over 50% of Kiwis eat eggs two times a week or more. This is supported by The Coffee Club’s own sales figures. In the year from March 2015 to February 2016, over 1.2 million Henergy SPCA approved eggs were used in their stores, and they use an average of 2.3 eggs for every minute of the day.

“Kiwis love their eggs, which is why they make up such a large part of our breakfast and brunch menu,” says Andy. “It’s clear from these survey results that their popularity isn’t going to wane anytime soon!”

The Coffee Club stores can be found throughout both the North and South Islands. For more information visit

- Ends -

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>

Howard Davis: Anna Coddington Beams

Anna Coddington's thin, wispy vocals fit her songs beautifully, providing a wonderful lilting quality that pervades her latest album, producing instant ear worms. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>

Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>



  • Wellington
  • Christchurch
  • Auckland