Sip NZ Wine launches Sip Marketing for Wineries

Sip NZ Wine launches Sip Marketing for Wineries

After a successful collaborative Rosé campaign with 25 New Zealand wineries earlier this year, the duo behind Sip NZ Wine has now launchedSip Marketing, a wine marketing company.

Sip Marketing offers wineries the expertise of an experienced wine marketing team without the big budget of an in-house marketing department. Founders Emily Camblin and Caro Jensen bring, combined, over 20 years of wine marketing experience in branding, packaging, PR/communications and lifestyle campaigns to this new venture.

“We're particularly passionate about digital marketing and social media. It became apparent throughout the Rosé campaign that wineries often don’t have the resources to engage effectively with consumers online. We’re here to assist wine marketers when they need extra resources for a specific campaign or give them a hand to get them started in this area,” says Caro.

"Often winery owners' expertise is in viticulture and winemaking, marketing however seems daunting and overwhelming, especially when their wines are enjoyed around the world. We aim to make it easy for wineries to engage with their consumers online and offline,” says Emily.

Sip Marketing is able to offer wine marketing services in English, Spanish and German and gives wineries an in-the-know resource to call when they need marketing assistance in New Zealand as well as overseas.

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