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Everyone Nose someone who needs a cure

For immediate release
Wednesday, 2 November 2016

Red Nose Day: Everyone Nose someone who needs a cure

Over 130,000 Red Nose Day noses are making their way into the hands of Kiwis around the country, as Cure Kids gears up for its most REDiculous Red Nose Day yet.

Thousands of Kiwis around the country are taking part in the iconic Red Nose Day appeal on Friday 18 November to raise money for vital medical research to find cures and better treatment for health conditions and serious illnesses that affect our children.

Cure Kids, the charity behind Red Nose Day, is New Zealand’s largest child health charity and last year alone funded $2.47 million of new child health research projects.

Cure Kids CEO Frances Benge says, “The vital work that Cure Kids undertakes is reliant on the generosity of everyday Kiwis who donate - which is why Red Nose fundraising appeal is so important for us each year.

“Over $1 million was raised during last year’s appeal and we want to encourage as many New Zealanders as possible to join in on the REDiculousness this year to help improve and extend the lives of thousands of Kiwi kids.”

The outcomes of Cure Kids-funded medical research are everywhere and thousands of us are alive and healthier today because of them.

Cure Kids is currently funding research for serious health conditions including cot death (SUDI), stillbirth, leukaemia, rheumatic heart disease, burns, cystic fibrosis, asthma, inherited heart conditions, mental health conditions, among others.

This year Red Nose Day is set to be action-packed with schools, corporates, hospitals and individuals getting involved to help fundraise through activities and events around New Zealand; including a bubble soccer fundraiser, bake sales and a school disco.

Around 600 schools and over 300 businesses have already signed up to get REDiculous, with more than 130,000 red noses making their way to schools and business in preparation for the day.

Seven-year-old Aucklander Eva Mitchell suffers from gastrointestinal failure and has spent most of her life in hospital. Her mother Tiff says: “We’ve been lucky enough to have Eva in my world for seven years and without treatments made possible through medical research that wouldn’t be the case.”

“We wouldn’t wish what we’ve gone through on any other parent. I know there’s a cure waiting to be discovered - we just need to fund the research to find it,” she says.

People have already started sharing their REDiculous efforts by posting their red-nosed photos on social media using the #REDiculous #rednosedaynz #curekids #connecttothecure hashtags.

Donations can be made online through the Red Nose Day website (, by texting NOSE to 933, or at participating retailers around New Zealand including Briscoes which this year will be stocking red noses in 4 novelty designs.

For Red Nose Day updates follow us on Facebook (, Twitter ( or YouTube (

#REDiculous #rednosedaynz #curekids #connecttothecure


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