Two heads better than one

Two heads better than one in Gladstone Vineyard/Yeastie Boys collaboration for Arts Foundation
31 May 2017

A unique collaboration between Gladstone Vineyard and Yeastie Boys is celebrating the creativity and innovation of the Arts Foundation and the artists it supports, and challenging people to think past traditional wine and beer boundaries.

Pushmi, a co-ferment of Sauvignon Blanc and Viognier, and Pullyu, a strong white ale incorporating some ‘Pushmi’ wine, have been produced for the Arts Foundation and will be on limited public release next month through selected retailers.

The collaboration gives a nod to Dr Doolittle’s two-headed creature and encourages New Zealanders to see wine and beer in a new light, as both creative, interchangeable and unique.

Stu McKinlay, Yeastie Boys Benevolent Dictator says the Pushmi-Pullyu concept appealed because of the inherent tension between beer and wine.

“People tend to label themselves as either wine or beer people. Wine has trouble breaking out of its very traditional box and beer has trouble being taken seriously as something more than a BBQ accompaniment.”

He says creating something creative in honour of the Arts Foundation was a no brainer.

“Whether it’s experimenting with ingredients, or getting jiggy with some one-off labelling, we love creativity and innovation.”

Gladstone Vineyard’s owner and chief winemaker Christine Kernohan says Gladstone Vineyard also likes to push boundaries and explore new opportunities.

“For us, this wine and the collaboration with Yeastie Boys allowed us try something a bit different, all in support of the Arts Foundation.”

Arts Foundation Executive Director Simon Bowden says the unique collaboration acknowledges the creativity, artistry and innovation that is at the heart of the Arts Foundation.

“We love to do things differently, to challenge the status quo, and luckily for us, our brilliant partners Gladstone Vineyard and Yeastie Boys do too. We’re thrilled that this collaboration was inspired by Arts Foundation artists. It is a celebration of New Zealand innovation and collaboration, which we believe, pave the way to a bright future.”

ENDS

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