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New Zealand Rugby collaborates with Parenting Place

New Zealand Rugby collaborates with Parenting Place
to create unique parenting resource

New Zealand Rugby and Parenting Place have launched a unique collaboration in time for Father’s Day that has seen the creation of an NZR edition of Parenting magazine and the production of online videos – tailor-made for the many parents involved in the rugby community. The resource is targeted at all rugby players with young ones, as well as parents involved in coaching.

The collaboration features interviews and online videos with All Blacks Ofa Tu’ungafasi and Elliot Dixon, Black Fern Seven world champion Niall Williams and All Blacks Sevens stalwart DJ Forbes. The interviews highlight how they navigate the challenges of balancing family life with their demanding schedules and the realities of being professional rugby players, while sharing their favourite moments as parents.

New Zealand Rugby Chief Executive Steve Tew said the organisation was proud to develop resources that support those involved in rugby to be great parents.

“There is no more important job than being a parent. We hope that by sharing the experiences of parents within our rugby community we can help others with practical tips and support to help make the toughest job in the world a little easier.

“We know as parents we all have those moments when we don’t have the answers, or are unsure if we are doing right by our kids. We are delighted to be working with Parenting Place to better understand what it takes to be a parent and be involved in our game.”

In his video, being released today as part of the campaign, All Black Elliot Dixon opens up about his initial nervousness about becoming a dad.

“For years, I thought I was too big to interact with kids. I didn’t know how to hold or handle them. But as soon as I became a dad, it surprised me how naturally it came. On my days off, I catch a glimpse of what looking after two kids (or sometimes, even just one) is like and I’m more knackered after that than I am after a day of training.”

Greg Fleming, CEO of Parenting Place, shares his enthusiasm for the collaboration too.

“Our ambitious dream at Parenting Place is for Aotearoa New Zealand to be a place where every whānau flourishes and every child feels deeply loved. That’s why we’re so excited to be collaborating with New Zealand Rugby in this very special edition of Parenting magazine. Our hope is that it will inspire and equip the mothers, fathers, caregivers and partners who read it.”

Parenting Place is a not-for-profit that connects with 400,000 parents and young people throughout the country each year. They have been in operation for almost 25 years, and seek to inspire and equip whānau to thrive through a range of programmes, courses and resources. To find out more, visit


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