TUKU: the new home for rangatahi content launched
8 WHIRINGA-Ā-RANGI 2019
Māori Television is excited to launch its new space for rangatahi content: TUKU.
“TUKU is a dedicated space to provide content for young people that is authentic, accessible and shareable,” says Shane Taurima, Tāhuhu Rangapū of Māori Television.
“We handed the creative controls over to a production team of young content producers, social media influencers and digital natives. TUKU is the result: content made by rangatahi, for rangatahi,” Mr Taurima says.
TUKU content spans a variety of genres including comedy, entertainment and lifestyle.
Kaihautū Hōtaka (Content Producer) Jordan Vahaakolo, a TUKU producer, says that despite technology unlocking a vast range of new content styles, industry embrace has been slow.
“It’s taken a long time for broadcasters to click on to the fact that young people do not consume content like their parents. TUKU changes this.
“Our Instagram only platform showcases youth-led content through a te ao Māori lens, which can be enjoyed and watched by everyone,” Mr Vahaakolo says.
TUKU can be found exclusively on Instagram here.