KIM GORDON Releases New Single & Video 'PLAY ME'

This Friday 13th March, Kim Gordon will release her highly anticipated third solo album PLAY ME via Matador Records. Today, she shares the title-track to the album along with a video directed by Barney Clay.

The release follows singles 'DIRTY TECH,' a track that explores the power struggle between humans and robots, a theme visually complemented by the Moni Haworth-directed video, which features Gordon in an abandoned corporate office. The album’s lead track 'NOT TODAY' was accompanied by a short film directed by Rodarte fashion label founders and filmmakers Kate and Laura Mulleavy with director of photography Christopher Blauvelt. Mulleavy and Blauvett spoke with Harper’s Bazaar about the video, read the conversation here (https://www.harpersbazaar.com/culture/art-books-music/a70015351/rodarte-kate-laura-mulleavy-kim-gordon-music-video/)

PLAY ME processes, in Gordon’s inimitable way, the collateral damage of the billionaire class: the demolition of democracy, technocratic end-times fascism, the A.I.-fuelled chill-vibes flattening of culture - where dark humour voices the absurdity of modern life. But despite its frequent outward gaze, PLAY ME is an interior record, one in which a heightened emotionality pulses through physical jams, rejecting definitive statements in favour of an inquisitiveness that keeps Gordon searching, ever in process.

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