CAANZ/AUT Communications School Now Offers Diploma

Media Release 13 March 2007

CAANZ/AUT Communications School Now Offers Diploma

The CAANZ/AUT Communications School has developed a new initiative which allows people in the industry to obtain an industry recognised diploma through the completion of a combination of courses and workshops.

This will give employers the assurance of knowing that potential employees who hold a CAANZ/AUT Communications School Diploma in Account Management or Media/Communications have achieved the high standards of learning and practical experience expected from the industry.

“The pathway to diploma is a fantastic asset when assessing talent as an employer. For the first time, it allows us to have a reliable gauge of a potential employee’s talent and attributes which is increasingly important in terms of our ability to assess candidates,”says David Walden, President of CAANZ.

The introduction of the Pathway to Diploma demonstrates that CAANZ is taking industry education to a higher level, reflecting the organisation’s commitment to ensure the advertising industry remains dynamic and progressive.

Considered an important and integral part of the CAANZ membership, the CAANZ/AUT Communications School is recognised as a valuable educational tool within the industry, reflected by the success of last year’s high enrolments. In 2006 16 courses were offered and more than 350 people attended.
To ensure course content remains relevant in 2007, additions have been made to the CAANZ/AUT Communications School programme. This includes updating of the core account management and media courses as well as having two new workshops on offer - Retail Journey and Digital Project Management.
The creation of the CAANZ/AUT Communications School has enabled CAANZ and AUT University to develop a close working relationship and has allowed CAANZ to have access to the state of the art facilities in the new AUT University business faculty building – and of course the educational professionalism offered by AUT University.

“CAANZ set out very simply to create a world-class training facility. After interviewing many tertiary organisations we settled on AUT University because we believed there was a meeting of the minds and the result was the CAANZ/AUT Communications School. The success to date is evident that this was the correct decision,” says David Walden.

The CAANZ/AUT Communications School is the only industry-training programme accredited by both AUT University and CAANZ and encourages excellence and professional development at the highest levels throughout New Zealand’s advertising and communications industry.

ENDS

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