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Second Industry Scholarship Awarded

Second Industry Scholarship Awarded

After an initial pledge of $80,000 over five years in 2005, the Liquorland International Wine Competition has repeated its offer, awarding a further $80,000 through to 2014. Recipients of the first scholarships were the Auckland Wine Science Programme and the Marlborough Wine Research Centre while this year sees The New Zealand Institute for Plant & Food Research and Wine Marlborough receive funding.

Delighted with the outcome, Marcus Pickens of Wine Marlborough said, “We are thrilled to be able to launch our exchange programme in association with the NZ-UK Link Foundation and John Avery MW.” He explains, “This is an opportunity to build and promote strong commercial relationships with one of our most important markets.”

New Zealand Institute for Plant & Food Research scientist Dr Sara Jaeger applied for the funding to conduct an in-depth analysis of how wine fits into the lives of adult New Zealand consumers. Her research will include examining eating and drinking practices and how they influence each other, in order to gain insight on the behaviours and practices of consumers.

Commenting on the scholarship, Liquorland International Wine Competition Director, Belinda Jackson said, “Through the sale of bottles of wine not required during the competition’s judging process we are able to raise significant funds which are then given back to the industry.” Liquorland Merchandise Manager Andrew Bartley adds, “Liquorland is delighted to assist the industry through the offer of scholarships, it further demonstrates our commitment to the successful future of New Zealand wine.”

ENDS

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