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Loftware Announces Chinese Language Websites

Loftware Announces Chinese Language Websites

Portsmouth, NH—July 30, 2013–Loftware, Inc., the global leader in Enterprise Labeling Solutions, has launched Simplified and Traditional Chinese websites to serve customers and partners within the APAC region. Supporting Loftware’s global initiatives, the Chinese language websites empower visitors to leverage Online Resources and information about Loftware Solutions in their native language. This website,, introduces a new design treatment and also provides up-to-date information about Loftware Asia Pacific Pte., Ltd. activities.

“Loftware is dedicated to working closely with our customers and partners in the APAC region,” commented Andy Chew, Director of Sales, APAC. “This new website affirms our dedication to help leading companies in the region address labeling challenges and maximize supply chain efficiency.”

Visitors can learn about Loftware solutions and services in English, Simplified Chinese, Traditional Chinese, as well as other languages by visiting All Loftware websites focus on Enterprise Labeling and highlight market trends, best practices, industry resources, and insight gleaned from over 5,000 global customers.

“The goal was to build an intuitive microsite for Loftware in the APAC region that allows visitors to navigate with ease and explore Enterprise Labeling while reinforcing Loftware’s leadership position in the industry,” noted Loftware’s Senior Interactive Marketing Manager, Scott Vigneault. “Loftware’s websites offer a common set of visual elements and content strategy. However, these sites focus on best practices and labeling topics that resonate in the APAC region.”


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