Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


Celebrity Baby Bumps Found to Affect Pre-Natal Attachment

Celebrity Baby Bumps Found to Affect Pre-Natal Attachment

Obsessing over celebrity baby bumps can have a negative impact on women’s attachment to their babies during pregnancy and after birth, Victoria University of Wellington research has found.

In a study of 468 pregnant New Zealand women, recently published in Psychology & Marketing, Dr Jayne Krisjanous, Dr Aaron Gazley and Dr James Richard, all from the School of Marketing and International Business, demonstrate the potentially unhealthy link between images of pregnant celebrities in the media and the disturbance to the important prenatal attachment developed during pregnancy.

While those women with a minimal or moderate interest in following pregnant celebrities weren’t seen as being at risk, there are some groups of women who are more vulnerable to these images.

“These include the young, those unable to gain information about pregnancy from established reliable sources, or women who have a non-healthy level of regard, or obsession, with celebrity culture,” says Dr Krisjanous. “These women tend to worry about their weight—leading to a negative pregnant body image and then a reduced level of pre-natal attachment, which can carry over after the baby is born.”

Dr Krisjanous says the popular press tends to applaud celebrities who maintain ideal body shape, while those who don't are shamed. “Pregnant celebrities are expected to continue to look attractive, with a perfect bump being the only change to their usual figure.”

The manner in which pregnant celebrities are reported on should be approached with caution, suggests Dr Krisjanous. “We are not suggesting that pregnant celebrities should not be in the media—but it would be great to see them having a greater role in promoting healthy lifestyles and attitudes.

“We also advise maternity health practitioners to be aware of the sources women receive information from and the influences that form attitudes about pregnancy lifestyles and appearance. Practitioners should ensure that they discuss and explore this with their clients and patients—pointing out where reliable and trustworthy information can be sourced.”


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Emerald Fennell's Promising Young Woman'

The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>

Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>



  • Wellington
  • Christchurch
  • Auckland