Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

Delegation aims to boost China tourism market on Coast

Tuesday 21 June 2016

Delegation aims to boost China tourism market on Coast

A Tai Poutini Polytechnic-led a tourism and education delegation travelling through China is helping the West Coast region make the most out of the growing tourism market.

The seven-strong West Coast delegation are in China right now, meeting with Chinese tourism operators, learning more about the culture and ultimately bringing home a better understanding of the booming Chinese tourism market.

TPP Director of Experiential Learning Dave Ritchie says the idea behind the delegation is to take New Zealand tourism operators to China in order to better understand the culture, creating empathy and ultimately a better tourism experience for visitors from this very important market.

The delegation is being run in partnership with Guilin Tourism University, with which TPP has developed a strong partnership through previous education and tourism ventures. It is part of a wider exchange programme, which will see Chinese students travel to Greymouth for a 10 week "NZ Style" ecotourism guiding programme later this year.

“The West Coast is a very popular Chinese visitor destination and the careful development of that market represents an opportunity to create a long term economic gain for the region,” Dave says.

"The classes in Chinese language culture and consumer behaviour delivered to us by GTU have given us some great insights into what drives Chinese visitor behaviour that we previously did not understand. Field trips add experience to the mix and make the trip so much more valuable in terms of enhancing and cementing the learning."

TPP Tourism Innovation and Development Manager Ian Johnson says that Chinese tourists are attracted to the West Coast’s wild and natural environment – they don’t distinguish between the region’s separate districts, so it was important to involve operators from across the Coast.

“By bringing a range of industry leaders on the delegation, the importance of collaboration between the districts is highlighted as well as the need for the region to understand the power of its attraction and brand."

The delegation includes representatives of TPP, Ngai Tahu Tourism, Gurden Consulting, Left Coast Events, and Top Ten Holiday Parks. They will meet with Odyssey Travel and Wowoyou (two of China’s most successful online travel agencies), visit boutique accommodation suppliers in Yang Shuo, and meet with the Lijiang River Park management team to discuss their branding projects.

ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Emerald Fennell's Promising Young Woman'


The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>


Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>


Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland