Health TV Set For Nationwide Rollout

Health TV Set For Nationwide Rollout

Health TV is coming to a medical centre waiting room near you soon.

A new channel which aims to entertain and educate people as they wait to see a health professional, Health TV has been developed by an enterprising group of young Kiwis who recognised the potential of a new technology and the opportunity to do some good.

· Health TV is narrowcast via internet protocol technology (IPTV).

· Short programming covering health, wellbeing and lifestyle made by Kiwis, for Kiwis.

· Health TV's programming showcases New Zealand music; profiles Kiwi icons and emerging talents; and tells inspiring stories about individuals who are doing good in their communities.

· Free to doctors.

· No prescription, junk food or soft drink advertising.

· Health TV is not a corporate!

· Health TV was started from a bedroom three years ago and has been developed by a young and talented team who believed they could make a good idea work.

· Most staff have invested in the company personally.

· Health TV conducted a trial service in five medical centres in Auckland and Wellington which AC Nielsen researched.

Findings included:

- 94% of people who viewed the Health TV trial thought it was a good way to learn about health and wellbeing.

- 74% thought Health TV enhanced their wait time.

- 89% rated the concept of Health TV favourably.

To learn more about the Health TV story so far and the team behind it, please cut and paste the following link into your browser

http://client.minervamail.com/redirect/healthtv/11/31/414.wmv to view a short programme.

ENDS

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