Look For The Spca Tick At The Auckland Food Show

Look For The Blue Spca Tick At The Auckland Food Show

Generic logo provides guarantee of cruelty-free food production.

The Royal New Zealand SPCA is urging visitors to this week's Auckland Food
Show to look for its 'Blue Tick' logo.

The logo will be making its first outing at a major food show as the SPCA's
generic symbol for guaranteeing that food has been produced in cruelty-free
conditions.

The Society will be serving sizzlingly delicious bacon and eggs at its
stand, right through the Show, at the ASB Showground, from Thursday 30th
July to Sunday 2nd August, using food supplied entirely by producers
compliant with the SPCA's own animal welfare standards. The Blue Tick will
be prominently displayed on the SPCA's stand.

"A large and growing percentage of New Zealanders is opting for humanely
produced foods and is seeking clear, reliable and unambiguous labelling,
says the Royal New Zealand SPCA's National Chief Executive,
Robyn Kippenberger.

"We introduced the Blue Tick logo to designate pork, ham and bacon produced
by humane methods without the use of sow stalls or farrowing crates. We've
also now extended its use to our well-established eggs accreditation scheme,
that provides consumers with the guarantee that their eggs are produced
cage-free and not in tightly-constrained caged conditions.

"Our Blue Tick is an easily recognisable, generic symbol, guaranteeing that
the items in the packaging have been produced under conditions that meet our
own rigorous and comprehensive animal welfare standards. The right to use
this logo is only granted to producers who are willing to undergo regular
and detailed SPCA auditing of their operations.

"At the Food Show, we plan to demonstrate that humanely-produced food is
also delicious food. We believe that our Blue Tick will quickly become
recognised as a mark of food quality, as well as signifying cruelty-free
production. These two characteristics normally go hand in hand," she says.

ENDS

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