News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Care Chemist Hill Park Goes Pink for Breast Cancer

Care Chemist Hill Park Goes Pink to Highlight Importance of Early Breast Cancer Detection

Care Chemist Hill Park in Manurewa has been decorated pink to bring attention to the dangers of breast cancer and the benefits of early detection through regular breast screening. A special window display has been created, banners have been put up and educational flyers are being handed out in store.

Kathy Maxwell, owner of Care Chemist Hill Park, hopes that the campaign will encourage more individuals to consider having a screening exam every two years, as recommended by the National Screening Unit.

‘Breast cancer is still the most common cancer among New Zealand women,’ explains Kathy. ‘According to the New Zealand Breast Cancer Foundation, more than 2,600 new cases are expected this year. If these cases are spotted early and treated accordingly, these women will have a much greater chance of surviving.’

Kathy is also hoping to reach Maori, South Asian and Pacific Island women who are at a much greater risk of dying from breast cancer than non-Maori. Maori women have an 8% higher incidence of breast cancer while Pacific Island women are 54% more likely to die from breast cancer than other women in this country.

‘One of the reasons behind these higher figures is the low rate of attendance by Maori, South Asian and Pacific Island women for screening mammograms,’ says Kathy. ‘Hopefully, campaigns like this one will get women thinking and emphasise how vital getting a regular exam is. Anxiety is natural before an exam but the reassurance it will give you and your family makes it more than worthwhile.’

The breast screening campaign is part of a list of initiatives carried out by Care Chemist to educate communities around New Zealand on various aspects of healthcare.

‘We really want to make a difference to our local area. That is why we decided to get involved with raising awareness of breast cancer and regular screening,’ says Kathy. ‘We are already getting people coming in and asking about the initiative which is great to see.’

A number of other outlets in the Hill Park Shopping Centre are participating in the pink campaign. The initiative was organised by a group of businesswomen in the area, along with BreastScreen Aotearoa, New Zealand’s national breast screening programme.

For more information on Care Chemist, visit

For further details on BreastScreen Aotearoa, visit


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>

Howard Davis: Anna Coddington Beams

Anna Coddington's thin, wispy vocals fit her songs beautifully, providing a wonderful lilting quality that pervades her latest album, producing instant ear worms. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>

Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>



  • Wellington
  • Christchurch
  • Auckland