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Hospice Shops Inundated Through Give It Up Campaign

Hospice Shops Inundated Through Give It Up Campaign Thanks to Celebrities Generosity

The quirky Give It Up for Hospice campaign which is running throughout the country and is designed to raise awareness of their Hospice shops has been deemed a huge success. Designer and labelled items of clothing have been pouring into local Hospices from the public and New Zealand celebrities.

Celebrity New Zealanders who grace our televisions providing designer items from their closets are TVNZ’s Breakfast combo Petra Bagust and Corin Dann, TV3’s Paula Penfold and husband news presenter Mike McRoberts and TV3’s Target presenters Brooke Howard-Smith and Jeanette Thomas. Brooke Howard-Smith says he is a bit short on designer gear and is giving up his prize Dan Carter autographed boot, worn by him in the 2011 season.

“The crew at Hospice are amazing, they hold a very special place for anyone who’s ever come into contact with them, when you need them, and many of us will, they do an indescribable and often thankless job. Hundreds of staff and volunteers chipping in to make life easier for those in need.”

Not to be out done New Zealand’s most talked about media celeb Paul Henry is giving up one of his pairs of Converse shoes.

“I adore Converse shoes in fact I only wear them so choosing which ones to actually give up for Hospice was quite tricky but it’s a great cause and I’m happy to help. I think their campaign is very clever.”

National MP Nikki Kaye and candidate for North Shore, Maggie Barry are also involved. Ms Barry’s connection with Hospice has been over a long period of time.

“I’ve been involved with Hospice since the death of my father 15 years ago and I understand on a personal level how valuable their support and wisdom can be. As Patron of Hospice New Zealand I know first-hand the outstanding work they do in our communities, supporting people to make the most of every day. Please help Hospice keep this valuable service free to all comers by supporting the excellent Hospice shops in their latest ‘Give it up’ designer gear drive. It’s the best reason I can think of for a spring clean of the wardrobe.”

The campaign now leads into its second phase which aims to encourage particularly younger people to go into their local Hospice shop and check out what designer bargains are on offer.

Recent New Zealand’s Next Top Model winner, Brigette Thomas is the face of the campaign which is also being supported by New Zealand singer songwriter Gin Wigmore who is motivated to get involved through her own family experience using Hospice services.

Gin has recorded messages of support for Give it Up for Hospice which are being used on radio and as the voiceover for a TV commercial which goes to air on 21 November and has donated concert tickets as prizes for an online competition.

Brigette is a keen and experienced Hospice shop customer and has some tips for those just starting out.

“There are plenty of bargains to be had but the secret is to drop into your local Hospice shop regularly as they are constantly turning over items and bringing more out, so a couple of times a week is highly recommended.”

Ms Thomas also says not to go in looking for a specific item of clothing.

“Don’t go in looking specifically for a summer dress, it’s always best to keep an open mind and just look through the racks for something that catches your eye. That way you’ll be pleasantly surprised as you can always find something, even if it’s a pair of earrings, a belt or a scarf.”

As an added incentive anyone purchasing clothing from a participating Hospice shop between 21 November and 10 December can enter the online competition to win two tickets to one of Gin Wigmore’s concerts that are part of the Classic Hits Winery Tour over February and March 2012. Winners will also receive backstage passes to meet the star as part of their prize.

All you need to do to enter is complete the entry form, scan or photograph it and upload to along with a photo modeling the purchased Hospice item. Competition winners will be determined by the greatest number of “likes” on Facebook or You Tube.

Phase two officially begins on 21 November when Hospice shops will display the influx of designer and top labelled gear that has been donated.

There’ll be something for every fashion and price conscious woman; from those who have grander tastes than their budget will allow; to those who love vintage or retro; to those who just want to create a totally unique style, all of their own.

And everyone knows how much women love clothes and getting them for a bargain is a bonus - but buying knowing you are helping a charity has to be the ultimate – it’s guilt free shopping!

For more information and participating Hospice shops please log onto

Dates of the Classic Hits Winery Tour featuring Gin Wigmore:
Friday 3 February Matakana Ascension Wine Estate
Saturday 4 February Matakana Ascension Wine Estate
Sunday 5 February Tutukaka Tutukaka, Marina Reserve
Friday 10 February Tauranga Wharepai Domain
Saturday 11 February Gisborne Brunton Road
Sunday 12 February Havelock North Black Barn Vineyards
Thursday 16 February Upper Moutere Neudorf Vineyards
Friday 17 February Upper Moutere Neudorf Vineyards
Saturday 18 February Waipara The Mud House Winery & Café
Sunday 19 February Dunedin Logan Park
Tuesday 21 February Cromwell Olssens Vineyard
Thursday 23 February Blenheim Villa Maria Estate
Saturday 25 February Martinborough Alana Estate
Sunday 26 February New Plymouth Sentry Hill Estate
Friday 2 March Hamilton Vilagrad Winery
Saturday 3 March Auckland Villa Maria Estate


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