New brain boost formula now in NZ

October 21, 2013

MEDIA RELEASE

New brain boost formula now in NZ

Brain fade, brain fog or senior moment – call it what you like, at some stage most adults, especially older adults, experience times when their brain function lets them down.

Clinicians Brain Boost with CognizinTM (citicoline), an innovative and scientifically validated health supplement launched in New Zealand this month (October), is designed to help support mental clarity, focus and healthy brain function. It is a registered medicine in Japan where it was developed.

Clinicians says a number of clinical studies show that citicoline supports cellular energy in the brain region responsible for focus, mental clarity and alertness[1],[2],[3]. CognizinTM is a branded form of citicoline, a natural substance found in every cell of the body and especially vital to brain health.

This unique preparation is, therefore, suitable for older adults who may benefit from nutritional support for brain health and alertness, as well as students preparing for examinations.

“Citicoline is a completely natural nutrient to support brain performance by enhancing the metabolism and healthy brain activity,” comments Clinicians technical consultant and registered pharmacist, Debora-Dale Young.

She says citicoline supports the health of mitochondria, the powerhouses within the cells that produce the brain’s energy. 

“Healthy mitochondrial function results in higher levels of adenosine triphosphate (ATP), the body’s main energy storage molecule, in brain cells.”

Cognizin has also been shown to support the activity of nerves helping to optimise activity levels in the brain’s clarity and performance circuits.

Clinicians Brain Boost with CognizinTM is available from pharmacies and health food shops.  RRP is $39.90 for pack of 30 capsules. The product is not recommended during pregnancy and breastfeeding as there is insufficient safety data for this recommendation.

[1] Babb SM, Wald LL, Cohen BM, et al. Chronic citicoline increases phosphodiesters in the brains of healthy, older subjects: an in vivo phosphorous magnetic resonance spectroscopy study.  Psychopharmacology (Berl). May 2002; 1621 (3): 248-254.

[2] Conant R, Schauss AG.  Therapeutic applications of citicoline in the elderly: a review of the literature. Altern Med Rev . Mar 2004; 9(1): 17-31.

[3] Lopez-Coviella I, Agut J, Savci V, Ortiz JA, Wurtman RJ. Evidence that 5’-cytidinediphosphocholine can affect brain phospholid composition by increasing choline and cytidine plasma levels. J. Neurochem. Aug 1995;65(2): 889-894.

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