Real men get personal for Men’s Health Week risk campaign
6 June 2014
"Men don’t know s*** about dealing with s***” – Real men get personal for Men’s Health Week risk campaign
”Sometimes I just think men are wired to not do what’s best for them. We bottle things up, don’t seek help when we need to and pretend everything is fine. And when our culture tells us to man up, harden up or grow a pair, it just reinforces the fear we have of facing up to our issues,” says Ed.
How is New Zealand going to combat the alarming rates of physical and mental illness, stress and financial worry that are silently killing men across the country? Talking about it frankly is a start.
To get men to recognise and act to address the risks they face, the Know Risk Network is running Men Know Risk Week (9-15 June 2014). Throughout the Week, male contributors will write about their experiences with mental and physical health risks, money stress, family issues and dealing with social expectations.
“Men Know Risk Week is about starting the conversation about taboo subjects and the things most blokes are too scared or ashamed to talk about. We are a culture built on being tough as nails and that mentality is literally killing us,” said Know Risk spokesperson Thomas Wills.
The Know Risk Network is an award-winning, independent and non-profit tool that covers practical and financial risk management on everything from health to holidays to money. It works like this:
1. find
out the risks you face based on your gender, age,
demographics and lifestyle through the My
Risk online checklist
2. get informed
and take action to manage the risks in your life
through the Know Risk website and social media
featuring up-to-date risk warnings, articles, videos and
checklists
3. store insurance policies and take
photo inventories of possessions and receipts and set
reminders to renew policies with the Insurance Tracker™ phone
app.
About Know Risk
Know Risk is an
independent, non-profit community network aimed at
increasing awareness of risk and under-insurance among
individuals, families, businesses and the community. Know
Risk is supported by the insurance industry and community
groups. It maintains a commitment to independent reporting
to provide information and practical tools to help people
manage financial and everyday
risks.
ENDS