News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Heart Foundation commends ASA for strengthening codes


21 October 2016

Heart Foundation commends ASA for strengthening advertising codes for children


The Heart Foundation welcomes the Advertising Standards Authority’s (ASA) announcement to strengthen the code of advertising to children, but says the new measures still don’t go far enough.

While the ASA panel reviewed a range of recommendations, the Heart Foundation believes more proposals could have been adopted to effectively reduce the advertising of unhealthy food and drinks to children.

“Any country that is serious about addressing childhood obesity, especially to the level we have here in New Zealand, needs to place advertising to children at the top of its agenda,” says Dave Monro, Food and Nutrition Manager at the Heart Foundation.

“We welcome the review and any tightening of the code, but it needs to go further to helping reduce the negative influence of powerful marketing and sponsorship,” he says.

The Heart Foundation was hoping the United Nation’s definition of a child as being under 18 would be adopted.

“Creating healthy education environments is a key focus for the Heart Foundation, so we are disappointed to see the new code still allowing unhealthy food brands to be advertised in high schools and carried on sports gear.
“All environments where children gather should be free from the marketing of unhealthy products,” says Monro.

While he agrees with the increased sponsorship restrictions under the new code, he says this only applies to the depiction of products and not brands.

“This means high profile sports players, teams and events can still be sponsored by brands that are mostly associated with unhealthy foods and drinks,” says Monro.

“Given Kiwi children are the third fattest in the OECD, we would encourage our leading sports teams and sporting role models to consider the products and brands they are promoting to their young fans,” he says.

“While it is commendable that some changes have been made, it is important that all of this is effectively monitored and evaluated. This is crucial to determine what impact the improvements are making to the exposure of unhealthy food advertising to children.”

- Ends -

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks In Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>


Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Kevin Field Quintet

With the hardest pews in town and an icon of Ruth Bader Ginsburg adorning the walls, St Peter's Church added a distinctly spiritual element to the debut of three new pieces by Kiwi jazz pianist and composer Kevin Field that celebrated our common humanity. More>>


Howard Davis: Three New Art Books for Xmas

Massey University and Te Papa Presses have published three new art books just in time for Xmas: Dick Frizzell's Me, According to the History of Art, Railways Studios, celebrating unique examples of government-sponsored advertising and design, and Nature - Stilled, Jane Ussher's extraordinary photographs of flora and fauna from the museum's natural history collections.
More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>

Stage: Wellington’s Theatre Awards To Go Ahead

The Wellington Theatre Awards will go ahead despite a devastating year for New Zealand’s creative sector. Wellington Theatre Awards Trust Chair Tom Broadmore said, “the creative sector, and Wellington’s vibrant theatre sector has been gutted by the ... More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland