Hon Louise Upston
Minister for Tourism and Hospitality

Tourism and Hospitality Minister Louise Upston has today highlighted the importance of the hospitality industry to New Zealand’s economy, while speaking at the 2026 Hospitality Summit.

“Hospitality is a huge contributor to our economy and workforce, helping drive over $9 billion in GDP and employing people across the country,” Louise Upston says.

“Our hospitality businesses shape how visitors experience New Zealand and what they remember long after they leave.

“Since the inaugural Hospitality Summit in 2024, we’ve worked constructively with industry, responding to issues they’ve raised. We’ve brought the Michelin Guide to New Zealand, invested in regional tourism promotions, supported more major events across the country, and are assessing the regulatory environment through the Hospitality Sector Review.

“This year’s Summit was a chance for industry and government to reflect on progress to date and focus on practical next steps that support a strong, resilient hospitality sector.

“The progress made demonstrates the positive impacts on economic growth when business and government work together on fixing the basics and building the future.

“I want to acknowledge the continued work of Hospitality New Zealand, the Restaurant Association and hospitality businesses across the country, and look forward to discussing their ideas and opportunities for ongoing industry success.”

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