Hon Louise Upston
Minister for Tourism and Hospitality

Global pop superstar Robbie Williams is bringing his BRITPOP world tour to New Zealand this November, thanks to support from the Government’s $70 million Major Events and Tourism Package.

Tonight Williams has confirmed two New Zealand shows, opening at Eden Park, Auckland on 24 November before becoming one of the first international artists to play the new Christchurch One New Zealand Stadium on 28 November.

“It’s fantastic to welcome a showstopper act like Robbie, giving fans the chance to see him entertaining us,” Tourism and Hospitality Minister Louise Upston says.

“We know concerts like his bring a significant economic injection into our cities and create a real buzz. It’s been calculated that for every dollar spent on live performance, $3.20 is returned in benefits to the wider community and that’s why we’re investing in them.

“Robbie Williams is a master entertainer who can sell out stadiums like Eden Park and One New Zealand. This event has been considered for its capacity to attract large audiences and international visitors.

“Events attraction is about energising the events sector and allowing New Zealand to compete on a global level to host big acts. If there’s one thing we don’t like doing – it’s losing to Australia. Without Government investment, New Zealand would not have been part of the global tour. “

“As well as entertainment, the economic benefits of concerts are huge – and that’s why our Government is supporting them. Hotels fill up, restaurants and cafes thrive, tills ring, and local businesses see a surge in customers.

“We can already feel that it’s going to be a massive year in 2026, with stars like Robbie Williams and our Major Events and Tourism package boosting a strong tourism and hospitality sector.

“We’ve previously announced:

• Linkin Park - Auckland
• Ultra Music Festival – Wellington
• FIFA World Series – Auckland
• WSL Championship Tour – Raglan

“It's great to see artists like Robbie Williams bringing their tours to multiple cities and we expect to keep seeing more of that in future with New Zealand being a world-class destination for culture, sport and entertainment,” Louise Upston says.

Notes:

• The Events Attraction Package is part of a wider $70 million Major Events and Tourism package announced by the Government in September 2025.
• The Events Attraction Package investments are commercially sensitive and individual amounts will not be released. In total, the Government allocated $40 million for the Events Attraction Package.

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