Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Building NZ’s reputation as a leader in food safety in China

Building NZ’s reputation as a leader in food safety in China

BEIJING, 10 November 2014 – New Zealand Government owned AsureQuality and PwC’s New Zealand and China firms are cooperating with COFCO, China’s largest agricultural and food products supplier, to continually improve China’s food safety and quality. All four parties signed a cooperation agreement to that effect on the side-lines of the 2014 Asia Pacific Economic Cooperation Summit in Beijing, China today.

Drawing on leading New Zealand and international food and agricultural models, the agreement formalises areas where AsureQuality and PwC will support COFCO in embedding best practice in food safety and quality across the food and agriculture industries.

PwC Asia Pacific Chairman Silas Yang, who witnessed today’s signing in the presence of New Zealand Prime Minister John Key, says: “The goal of APEC is to support sustainable economic growth, encourage prosperity through economic and technical cooperation and to enhance human security in the Asia Pacific region - this cooperation is a shining example of this. Together, AsureQuality, PwC New Zealand and PwC China intend to introduce international good practice in food safety and quality to China, and thereby, contribute to the sustainable development of the country’s food sector.”

The significance of this agreement shows China and COFCO’s commitment to continue improving trust in the safety and quality of China’s food as COFCO becomes a key player in the global agricultural industry within China’s unique situation, where demand has flowed from the country’s rapid social advancements and urbanisation of its people.

“As China’s biggest integrated food and agricultural products supplier, we have a responsibility to ensure trust in China’s food safety and quality – and we have a strong platform on which to do just that. We believe this cooperation with PwC and AsureQuality will help us achieve that goal,” says Frank Ning, Chairman, COFCO.

“The growing affluence of China’s urbanised consumers and its middle classes are changing food demand dynamics and creating greater expectations not just of safety, but of quality, choice and provenance. The food bar in China is rising ever higher and increasing China’s reliance on premium imported foods as its people demand the best,” says AsureQuality Chief Executive John McKay. “We commend COFCO’s commitment to become an internationally recognised best practice leader in the food and agriculture industries. This will enhance COFCO’s reputation and the reputation of New Zealand as a leader in food safety and quality practices.”

PwC Global Agribusiness Leader Craig Armitage says, “This important relationship demonstrates our combined ability to build trust in society by marrying industry expertise and experience, government-to-government support and the resources of one of China’s biggest food companies. It will support COFCO in giving the people of China confidence that the food they eat and feed to their families meets the highest international standards of safety and quality.”

Mr Armitage says food trust is not just an issue affecting China; it’s a growing concern around the world as people trust less and demand greater confidence in their food.

“Globalisation, regulatory change, resource scarcity and food fraud are just some of the issues our government, food and agricultural clients are facing, in China and elsewhere. Suppliers are facing downward cost pressures and thus risks throughout the supply chain are increased.”

According to PwC’s 2014 APEC Survey, uncertainty around regulations guiding cross-border physical and virtual trade is creating more and more of a ‘tax’ on this increasingly vibrant economic arena, with a more complex production chain evolving.

“The faster barriers can be lowered, the faster economies can grow. Reductions in tariffs help, but businesses are looking for more clarity and consistency in product labelling and data sharing. Pressure is building on businesses to get their products to customers as quickly as possible and in an age where raw materials and semi-finished products are exported and imported many times over before a product is finished.

“We are here to address barriers by providing certainty from the farm to the consumer, building trust and ensuring the safety and quality of food consumed daily by millions of people,” concludes Mr Armitage.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Whakaari / White Island Eruption: Body recovery operation

The NZ Defence Force recovered the bodies of six people who tragically died in Monday’s eruption on Whakaari/White Island and will support efforts to recover the bodies of two others in the hope there is resolution for those families. .. More>>


Gordon Campbell: On Welfare Vs Infrastructure Spending

If New Zealand has a pressing need to stimulate its flagging economy, it seems very weird that the government is choosing a $12 billion package of infrastructure spending – mainly on road and rail – that by definition, will take a very long time to deliver their stimulatory benefits ... More>>

New Reports: "Immediate Commitment To Doing Justice Differently"

Justice Minister Andrew Little released two reports today, Turuki! Turuki! from Te Uepū Hāpai I te Ora, and Te Tangi o te Manawanui: Recommendations for Reform from the Chief Victims Advisor. Both recommend a fresh approach to the way criminal justice has been approached... More>>


"Heart-Breaking And Confronting": Surgical Mesh Restorative Justice Report

Minister Genter: “People have talked about losing the life they had enjoyed before surgical mesh harmed them – the loss of a steady job, the ability to exercise, a loving relationship in some cases. Others described the chronic pain they experienced..." More>>


Law Foundation: Government Decryption Powers Must Respect Privacy

The power of government to order users and companies to decrypt encrypted data and devices needs stronger privacy protections and additional safeguards, according to a study published by researchers at the University of Waikato. More>>

Latest 'Discussion Doc': National On Healthcare

National has today released our eighth Discussion Document which focusses on health and outlines a range of policies which will enable more Kiwis to access high-quality healthcare, Leader of the Opposition Simon Bridges says. More>>


Select Committee Report: Combatting Foreign Election Interference

MPs have finally delivered their recommendations to combat foreign interference in elections in a long awaited and much delayed report. More>>

Mosque Attacks: Names Of Arresting Officers Released

Police are now in the position to name the two officers involved in the arrest of the alleged gunman responsible for the attacks on the Al Noor and Linwood Mosques on March 15. More>>

Big, Bold, Permanent Change Needed: Children's Commissioner On 2019 Child Poverty Monitor

“I want to see family incomes dramatically raised by increasing benefits and making the minimum wage a living wage. And the Government needs to move much faster at increasing the supply of social housing..." More>>






InfoPages News Channels