Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Building NZ’s reputation as a leader in food safety in China

Building NZ’s reputation as a leader in food safety in China

BEIJING, 10 November 2014 – New Zealand Government owned AsureQuality and PwC’s New Zealand and China firms are cooperating with COFCO, China’s largest agricultural and food products supplier, to continually improve China’s food safety and quality. All four parties signed a cooperation agreement to that effect on the side-lines of the 2014 Asia Pacific Economic Cooperation Summit in Beijing, China today.

Drawing on leading New Zealand and international food and agricultural models, the agreement formalises areas where AsureQuality and PwC will support COFCO in embedding best practice in food safety and quality across the food and agriculture industries.

PwC Asia Pacific Chairman Silas Yang, who witnessed today’s signing in the presence of New Zealand Prime Minister John Key, says: “The goal of APEC is to support sustainable economic growth, encourage prosperity through economic and technical cooperation and to enhance human security in the Asia Pacific region - this cooperation is a shining example of this. Together, AsureQuality, PwC New Zealand and PwC China intend to introduce international good practice in food safety and quality to China, and thereby, contribute to the sustainable development of the country’s food sector.”

The significance of this agreement shows China and COFCO’s commitment to continue improving trust in the safety and quality of China’s food as COFCO becomes a key player in the global agricultural industry within China’s unique situation, where demand has flowed from the country’s rapid social advancements and urbanisation of its people.

“As China’s biggest integrated food and agricultural products supplier, we have a responsibility to ensure trust in China’s food safety and quality – and we have a strong platform on which to do just that. We believe this cooperation with PwC and AsureQuality will help us achieve that goal,” says Frank Ning, Chairman, COFCO.

“The growing affluence of China’s urbanised consumers and its middle classes are changing food demand dynamics and creating greater expectations not just of safety, but of quality, choice and provenance. The food bar in China is rising ever higher and increasing China’s reliance on premium imported foods as its people demand the best,” says AsureQuality Chief Executive John McKay. “We commend COFCO’s commitment to become an internationally recognised best practice leader in the food and agriculture industries. This will enhance COFCO’s reputation and the reputation of New Zealand as a leader in food safety and quality practices.”

PwC Global Agribusiness Leader Craig Armitage says, “This important relationship demonstrates our combined ability to build trust in society by marrying industry expertise and experience, government-to-government support and the resources of one of China’s biggest food companies. It will support COFCO in giving the people of China confidence that the food they eat and feed to their families meets the highest international standards of safety and quality.”

Mr Armitage says food trust is not just an issue affecting China; it’s a growing concern around the world as people trust less and demand greater confidence in their food.

“Globalisation, regulatory change, resource scarcity and food fraud are just some of the issues our government, food and agricultural clients are facing, in China and elsewhere. Suppliers are facing downward cost pressures and thus risks throughout the supply chain are increased.”

According to PwC’s 2014 APEC Survey, uncertainty around regulations guiding cross-border physical and virtual trade is creating more and more of a ‘tax’ on this increasingly vibrant economic arena, with a more complex production chain evolving.

“The faster barriers can be lowered, the faster economies can grow. Reductions in tariffs help, but businesses are looking for more clarity and consistency in product labelling and data sharing. Pressure is building on businesses to get their products to customers as quickly as possible and in an age where raw materials and semi-finished products are exported and imported many times over before a product is finished.

“We are here to address barriers by providing certainty from the farm to the consumer, building trust and ensuring the safety and quality of food consumed daily by millions of people,” concludes Mr Armitage.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On National’s Rampant Pandering To The Farming Vote

What on earth has happened to the political parties n the centre-right? Once upon a time in the US, the party of Lincoln was a respectable political party before it devolved into the cult of Trump. Here at home, the National Parry used to be able to manage and administer the economic orthodoxy in a reasonably competent fashion. Now it can barely do simple addition and subtraction. Something must have gotten into the water, and not simply out on the farm... More>>


Winston Peters Speech: The Gathering Storm Clouds: Ihumatao

Frequently around New Zealand you hear people say that politicians are all the same. It’s a convenient way to dismiss any careful investigation of the truth of that statement. New Zealand First since its inception has been committed to ‘one law ... More>>


National Agriculture Policy: Will Restore Farmer Confidence And Pride

A National Government will reduce regulatory burden and give farmers confidence for the future. Leader of the National Party Judith Collins and Agriculture spokesperson David Bennett announced National’s Agriculture policy in Gisborne today. “Agriculture ... More>>


Shaw: Wealth Tax Not A Bottom Line For Green Party But They Will Push For It

Green Party co-leader James Shaw says one of his senior MPs misspoke under pressure when she said a wealth tax was one of the party's bottom lines. More>>


Government: More Border Exceptions For Critical Roles

The Government has established class exceptions for border entry for a limited number of veterinarians, deep sea fishing crew, as well as agricultural and horticultural machinery operators. “Tight border restrictions remain the backbone of the Government’s ... More>>


Gordon Campbell: On Last Night’s Leaders Debate

Do political debates change voter intentions, and cause voters to switch sides? According to a 2019 Harvard Business School study conducted across 61 elections in nine countries involving 172,000 respondents, the answer would seem to be a resounding ... More>>


Dunne Speaks: The Election Campaign Just Grinds Slowly On And On

With just over three weeks until the General Election, the release of the first major pre-election opinion poll this week confirmed what was already being reported about this year’s campaign. Although the gap between Labour and National has narrowed ... More>>

Electoral Commission: Candidate And Party Lists Released

17 registered political parties and 677 candidates will be contesting the 2020 General Election Nominations have now closed and the Electoral Commission has released the electorate and party list candidates for 2020 online at vote.nz . Advance voting ... More>>

National: Plan To Restore NZ’s Prosperity

National’s Economic and Fiscal Plan carefully balances the need to invest in infrastructure and core public services while also reducing tax pressure on Kiwi families and businesses. National Leader Judith Collins and Finance spokesperson Paul Goldsmith unveiled National’s ... More>>


NZ First: Party List

New Zealand First has a proven twenty-seven-year history of bringing balance and common sense to our government. Amid the continued setbacks of COVID-19 restrictions, New Zealand First has once again sustained its profile by selecting a strong team ... More>>





InfoPages News Channels